Each year more and more people are turning to the internet to create discussions and get their ideas across. It’s also the source where most people receive information, whether it be news or updates on people’s lives, it’s being posted. This has both negative and positive factors for political leaders. A politician can surpass the […]Read more "Social media can make or break a political campaign"
The movie “The Sandlot” rests on a scene where two characters get into a fight where they verbally insult each other back and forth. Though a period piece based in humor, sports and entertainment, “The Sandlot” reinforces the stereotype that girls can’t hope to play with boys. We all know this is absurd, but the […]Read more "#LikeaGirl – A Social Media Campaign for Good"
Social media is everywhere and with so much to look at, it’s important to have campaigns and events that make an impression on social media consumers. Through social media campaigns, companies can hone in on a specific message that they want to spread to the public and encourage engagement and participation that could lead to […]Read more "How #RefreshinglyHonest Are You?"
With the glut of social media outlets available for companies to take advantage of, it was inevitable that branding would eventually be streamlined across multiple platforms. Mercedes Benz was one of the first pioneers in cross-platform branding with its advertising campaign for the new Mercedes Benz GLA-class integrated together on both Instagram and Facebook. The basis […]Read more "Mercedes Benz’s #GLApacked campaign"
Social media is a wonder of the modern world. Okay, maybe not “social media” as it is defined (since it has been around a long time), but social media as we know it. I mean just think, Twitter and Facebook alone allow us to connect to people all over the globe in a matter of […]Read more "Snapchat and the #LastSelfie"
Before you continue reading this, I want you to type two words into your search engine of choice: beautiful women. Then search “attractive men.” Did you notice anything interesting about the results? Well, you may or may not have realized that an overwhelming majority of the people in the photographs are white. One has to […]Read more "#BlackoutDay"
Unless you were living under a rock during the the summer of 2014, you know exactly what I am talking about when I refer to the ALS Ice Bucket Challenge. For the duration of the summer, Internet users from around the world were captivated by videos of people pouring buckets of ice water on themselves. […]Read more "The Rise of the Social Media Challenge"