Anticipation for Star Wars merchandise is as ingrained in the franchise’s DNA as its iconic characters and oft-repeated lines. It’s hard to believe, but there were no toys available when the original Star Wars was released in May 1977. Toy manufacturer Kenner, like the most of the world, wasn’t expecting much George Lucas’ space fantasy, […]
Read more "#ForceFriday: Is the Force Strong with this Social Media Campaign?"During the month of April, a digital-only social media campaign was released which caused the heads of many, including my own, to do a double take, or shall I say hit replay. Ingeniously crafted by Havas Worldwide Chicago earlier this year, Hefty developed a video series entitled Party Hard Moms, with the hope of bringing light to […]
Read more "Hefty’s Red Solo Cup Social Media Campaign"Recently, The Worldwide Wildlife Fund embraced the increasing popularity of Snapchat through their #LastSelfie campaign. The social media campaign was aimed to bring attention to the rapid depletion of endangered species like tigers, rhinos, gorillas, and more. The WWF wanted to engage Millenials in the conversation of endangered species by bringing the issue to a platform […]
Read more "#LastSelfie: Saving Endangered Species in 10 Seconds or Less"Before you continue reading this, I want you to type two words into your search engine of choice: beautiful women. Then search “attractive men.” Did you notice anything interesting about the results? Well, you may or may not have realized that an overwhelming majority of the people in the photographs are white. One has to […]
Read more "#BlackoutDay"Chilling for a Cause The ALS Ice Bucket Challenge was a fundraising campaign in the summer of 2014 that to promoted awareness of the amyotrophic lateral sclerosis and encouraged donations to research. In this challenge, participants were nominated to be filmed having a bucket of ice water poured on their heads, and then nominate […]
Read more "Chilling for a Cause"One of my favorite social media campaigns this year is Dove’s #SpeakBeautiful campaign. Dove thought it was important to highlight the beauty in each woman and show them that it is okay to empower and compliment other women as well. Society tells women that if they don’t look a certain way, they aren’t considered beautiful, […]
Read more "#SpeakBeautiful"Unless you were living under a rock during the the summer of 2014, you know exactly what I am talking about when I refer to the ALS Ice Bucket Challenge. For the duration of the summer, Internet users from around the world were captivated by videos of people pouring buckets of ice water on themselves. […]
Read more "The Rise of the Social Media Challenge"Our presentation talks about two communication theories: Social Identity model of Deindividuation Effects and Coordinated Management of Meaning. Proposed by Lea and Spears (1991), the SIDE model argues that the anonymity created by computer-mediated communication helps individuals to identity, affirm and strengthen their individual as well as group identities. On social media, individuals are able […]
Read more "SIDE model and Coordinated Management of Meaning"You may have heard his words before but never known that it came from a man named Bill Burton. “An automobile is a radio with 4 wheels!” “Be Fabulous!” “Radio is the frequency medium and frequency is paramount in $elling” Bill Burton was many things in his life, a military commander, a advertising mogul, a […]
Read more "How F-R-E-Q-U-E-N-C-Y Became Receny and Synergy For Advertising and Marketing"Picture this. It’s Sunday and you just woke up with a massive headache. Maybe you had one too many vodka-sodas or maybe it was that last beer that your friend convinced you to chug. Every part of your body is screaming at you to go back to sleep but you can’t. Why? Because it’s Sunday […]
Read more "Sports, sports, and more…ads?"