Objectives: Create a viral meme on Imgur and promote it through the use of Twitter both organically and paid. The metrics used are views on Imgur and impressions on Twitter. The measurable objectives set were 500 views on Imgur and 500 impressions on Twitter. Imgur meme: Any plans after graduation? Twitter Webcard: Prime time for […]
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The saying goes a picture is worth a thousand words, well memes may be worth a lot more these days. Memes have become an integral part of internet culture, everyone from teens to politicians use them to get a point across. When tasked with creating a meme I immediately thought of a challenge that everyone experiences, […]
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Growing up, if my mom didn’t wrap a gift, she would tell me to close my eyes and hold out my hands while she went to get it. When I saw this picture of my friend’s Italian Greyhound, it reminded me of what I looked like when she would say, “don’t peek.” Apparently this […]
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Objectives For my Viral Content Challenge, my objective was to achieve virality through the creation of my “When Your Uber Makes A Wrong Turn…” Bachelor meme by reaching the following goals: a.) obtain 500 views of my meme on the Imgur homepage b.) Gain a total of 20 favorites on my meme over the course of […]
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The objectives of the Llama Boy campaign included garnering 500+ views across platforms (especially imgur) and 10+ RTs and 40 likes (total) on twitter. The following image shows the original tweet:
Upon the first tweet, I received 12 likes. I retweeted this tweet 3 times over the next few days and ended up with a total of 24 likes. This self-promotion seems to not work in getting retweets, but accrues a few likes each time. I tried to play around with the original editorial calendar and switch up the time of day for each retweet, but none of the responses stood out as better than any other. Here is the imgur version of the meme:
The meme overachieved on imgur, getting more than 500 views. I used the hashtags #Llama, #Farm, #Boy, #Meme and #Couple the first time I shared it to the community. This got the meme up to about 200 views. I then changed the hashtags to the current set up, which quickly pushed me over the edge for the goal of 500+ views across platforms.
My Instagram posts yielded almost nothing, which makes sense considering it is a small, private account. I think the lack of success on twitter can be attributed to only supplying the meme with the text over it. I definitely think the meme is customizable and better copy for the image is possible, but I only put out the version I made and not the original picture. The hashtags on imgur are very influential for getting views, especially for memes like this. Most of my success came from strategically changing those and sharing to the community.
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OBJECTIVES Starting off, the objectives for the This is What Memes Are Made Of campaign were seemingly simple: Receive 500 views, between on-site and link click-throughs, on the Imgur interface Receive 20 favorites and 10 retweets on Twitter Throughout the process, some of these objectives proved to be surprisingly more difficult than others – as […]
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This past week I had the chance to experiment with the power of social media. The mission was simple: make a meme go viral. The meme was to be created and shared on Imgur, a platform used to share GIF and meme content. With over 250 million users uploading over 15 million images a day, […]
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The condiment brand Heinz has recently released its new plans to release a product called “Mayochup” which is a combination of Ketchup and Mayonnaise. They released a Twitter poll on April 11, 2018. They told Twitter users that if they got 500,000 votes for “yes” then they would release the product. Many Twitter users responded […]
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#FacebookDataBreach Considering Facebook is one of the most popular social media platforms in todays society, the #FacebookDataBreach is an extremely controversial and popular subject taking place in today’s media. Mark Zuckerberg (the CEO and creator of Facebook) is under investigation for privacy rights of the social media platform he created and many people have mixed […]
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It is mid-April, and as an NFL fan, this is one of the most exciting times of the year. The 2018 NFL Draft is weeks away and I, along with all other football fans, cannot wait to see who our teams pick this season and to see the future stars’ smiles as they walk across […]
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