- For this meme to be relatable to a large audience in the U.S.
- Reach over 1,000 engagements (clicks on the Imgur URL) in one week
Twitter Ads Spend: $5.00
Twitter Ads Analytics:
Tweet Activity Chart 1
Tweet Ad Analytics 2
Tweet Analytics Chart 3
- Dates run: Nov 5-Nov 9
- Results(Clicks): 128 link clicks
- Result rate (link click rate): 4.6%
- Cost per link click: $ 0.04
What Worked & What Didn’t Work in My Campaign:
I set my campaign to run over 5 days, with $1 being spent each day. To start, i choose to target the age demographic above 13, because I thought that only people over the age of 13 would find this meme relevant. Two days into my campaign, I looked at the analytics Twitter was giving back to me and made adjustments to my target on the ad platform from there. Some changes in targeting that I made to optimize my results were targeting more Android users (I noticed that most of my clicks were from Android devices) and refining my age range from 13-45, because I noticed that the majority of clicks were able to be narrowed down into that age group, therefore eliminating and narrowing the pool of users on Twitter that would see my Twitter ad, and aiming for a higher click through rate.
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Objectives What’s the first step when starting a campaign to make a funny college meme go viral? Setting specific goals! Firstly, I wanted to create general awareness of the meme. Moreover, I wanted to engage the main target group consisting of German and American students to interact with my meme. Lastly, I was hoping to […]
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Objective Gain 500 views on Imgur by utilizing Facebook, Twitter, Instagram, and Snapchat This will be measured by the amount of views, likes, shares, retweets, and impressions there are Imgur Meme https://imgur.com/gallery/HPYm2py Twitter Webcard https://twitter.com/juliazucker_/status/1059977232825880576 Twitter Ads Engagement https://imgur.com/a/l7QTvoH My Campaign Analyzed I think my campaign did well could have done better. […]
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For the Viral Content Challenge, I created a meme about the stress of college and aimed to get it to be viewed by college age people so that they could relate to it and share it! Below is all the material and information about how I did it and what I did to achieve my […]
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Objective: My objective for this viral content challenge was to get 500 (or more) views of my meme on Imgur and 10 or more interactions with my various organic and promoted tweets: retweets, likes, or comments (or any combination). The Meme: Really makes you think… Twitter Ads Webcard: Are you a fan on #memes? If […]
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Objective The objective of this campaign was to get as many people as possible to view an original meme that I created of Lady Gaga, spoofing her role as Ally in the incredibly successful remake of A Star is Born. Ain’t It Hard Keepin’ it so Hardocre? Reflection Using Twitter Ads was somewhat of […]
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Marketing Plan Objectives At least 1000 views on imgur Gain 10 followers on Twitter Gain 15 followers on Instagram Twitter Impressions up by 15 % At least 5 website clicks via my Instagram bio Outcomes/Analysis As my final engagement number, I received 800+ views on Imgur. While I didn’t reach my total goal, I set […]
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Have you ever been called on in class when you had absolutely no idea what was going on? Studious Dog Yeahhh, we’ve all been there: staring wide eyed and clueless at the professor thinking to ourselves, “oh god, why me?” My meme incorporated college humor and the worlds’ love of dogs to create the #StudiousDog campaign. […]
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The main objective of my viral content marketing campaign was: To reach at least 500 views on my Imgur meme My marketing campaign proved to be successful as I surpassed this objective by attaining 1,246 views on Imgur. The strategy I applied to my campaign included the following elements: creating an engaging and relatable meme; […]
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To make my meme featured below go viral, I created a marketing plan involving goals, objectives, a calendar, strategy, and budget to ensure success. This plan was creative, original, and detailed. Objective: To receive 500 views or more on my meme by tracking through Imgur. It was established beforehand that 500 views on the meme […]
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