By Rachel Viggiano (SYRACUSE) Canines around the world normally live independently in their owner’s homes, where they become man’s best friend. However, one of the best experiences that man can give his dog, is another furry friend! It’s very interesting to see the personality of our dogs, but the best way to bring that out is by watching them interact with others of their own kind. If you think human interaction is weird… just wait and see how dogs communicate.

The Two Is Better Than One campaign was created in order to promote why having two dogs is much better than just one.  It’s objective is to encourage and show each other, via social media, how dogs communicate and interact with one another in comparison to the human race. The definitive goal of this campaign is to bring a smile and entertainment to our promotional and dog-loving fan base.

In order to achieve success for Two Is Better Than One, my strategy entailed initially attracting a familiar audience;  dog lovers of all ages. In order to promote the meme in the most effective way possible, I searched the most popular dog based twitter accounts online.  From there, I would formulate promotional tweets including their handles, as well as common hashtags that would guide an audience to my content. Hashtags included, #viral, #dog, #puppy, #meme, and of course, #2isBetterThan1.

A twitter “web-card” was created to promote the meme, where I was able to check the analytics behind its popularity and web-clicks!

The tweet shown above elicited the most twitter engagements with ten likes and two retweets.  What generated the majority of the impressions as shown below, was the fact that a lot of the differentiated tweets that I created, prompted a lot of dog-twitter-handles to retweet my meme!  This not only allowed a bigger following to engage with my twitter card/ imgur meme, but also guided more people to follow my personal twitter account.

Below are the views drawn from web-clicks to the meme on imgur, where the image was originally downloaded to. The web-card guided followers to this page and over all left the campaigns image to gather 261 views!

Overall, this campaign was proposed to trigger entertainment and encourage people to see why #2isBetterThan1. The audience ranged from young to old, dog-lovers to relationship people, and across the world. I’m very pleased by the virality that this meme achieved, and I hope to continue promoting it in the future!