The trending memes involving a picture of, “Evil Patrick,” is based on the idea that everyone is a little evil. Certain situations bring out this sightly evil side in us. My meme explains the satisfaction when karma comes not play and someone who has wronged, but not officially, has something bad happen to them.
Objective
My objectives from my marketing plan included:
- The primary objective is to get over 500 views of my meme on Imgur.
- I expect to receive around 50 views during the first hour of launching the meme to the imgur community.
- I expect to receive over 450 views of my meme during the first day of the meme launching.
I beat my objectives y a landslide with almost 3,000 views on imgur. I had over 800 views within my first hour of posting imgur and almost 2000 by the end of the first day of me promoting it.
Imgur Meme
Twitter Webcard Tweet
For my Twitter Webcard tweet, I actually did a web card of my old meme about March Madness brackets. I re-wrote my social media marketing plan and you said that I was just allowed to do the web card for my old meme.
This Webcard wasn’t that difficult to accomplish, but I believe because Schedule my tweet with my web card to be released during the final championship of March Madness, I am unable to find the tweet. However, it was promoted and did get some engagement as shown below. I think I could have possibly gotten better engagement before or after the game if I had more promoted webcards to put out.
If I was going to do a web card for my new meme, I would do it in the morning right after I released it on imgur because that’s when the most traffic happened because it was new. I would promote it to college and high school groups.
I was unable to find my promoted Webcard that was a tweet on my profile, so embedded below is an image of my Webcard. The promoted tweet associated with the Webcard is below.
Twitter Ads Engagement and Spend
I spent a total of $5 on the web card to promote it and it was nice to see that it made over 2,000 impressions ad gained some engagement. I would possibly add more hashtags and tweet at more companies and people to gain more engagement.
Analysis
I created my original meme, embedded below, that wasn’t a success. What didn’t work was that the topic was way to specific to March Madness and fans of the activity of creating brackets for all of the college basketball games in the tournament. The person in the photo is also not instantly recognizable. I think I had a good idea of promoting my Twitter Ad during the final championship game of March Madness, but that still did not get me the engagement I needed.
The strategy behind my first meme was re-publishing it to the imgur community which ended up breaking the links. After seeing duplicate memes, I ended up accidentally deleting the meme so I had to start over with a meme that was now pretty irrelevant since March Madness was over.
I executed the strategy of this meme by trying to share it on Instagram, which didn’t work because you can’t embed a link. I also tried it on my personal Facebook and sharing it in Facebook groups I’m in. I don’t believe I got a lot of engagement from Facebook so I switched my focus solely to twitter.
I originally got it retweeted by imgur on Twitter where they sent me a response in gif form. I think this helped my engagement a lot, but ultimately not enough so I had to create a new meme to reach 500 views. I tried a bunch of different hashtags on Twitter and imgur and also tweeted at over a dozen organizations and companies that had to do with March Madness.
What worked with the new meme I created, a person of “Evil Patrick”, was that I tried actually executing a few different memes and throwing them on imgur to see which ones received more views. I got more relatable as I came up with ideas which is what I believe helped me create my version of the “Evil Patrick” meme.
I used Twitter only to promote my “Evil Patrick” meme because after doing my first round of promotion for my March Madness meme, I learned that most people engaged with it on Twitter versus Facebook. I did a series of sharing mostly in the morning and at night when students wouldn’t be in classes.
Due to the confusion with broken links with my first meme, I learned form my mistake and decided to not reshape my meme on imgur given that I was already getting high engagement from my first post. I focused solely on Twitter which I believe helped me receive good engagement.
Overall, the assignment was extremely challenging. It was very time consuming switching memes halfway through, but I learned a lot from this process. I figured out how to create, strategize and execute a successful meme after the many mistake I had with my first meme. I think I learned more patience and humbleness with the process because social media is a lot harder than it looks!
Final Engagement Number
2,936 views