Objective:
The objective of this campaign was to promote the meme I made on social media. I wanted to, overall, increase engagement of my meme. Therefore, I wanted to have fun and focused on using Twitter to promote the likeness of the meme and of the debate between Popeyes and Chick-Fil-A.
Background:
The internet meme that inspired mine comes from a meme created called the “Daily Struggle”. It was first created and shared in 2014 by animator Jake Clark to his Tumblr blog. Clark noted that the meme is based off of the “Sweating Towel Guy” meme and the character Hank Nova from Timesplitters 2.
“Sweating Towel Guy”
Hank Nova
Imgur Meme:
Campaign Analysis:
I was really excited about this campaign and the meme I created. I created this meme to poke fun at the Chick-Fil-A and Popeyes chicken sandwich debate. The debate took Twitter by storm and it seemed fitting to engage with that audience by creating a meme about the topic. I did not see the numbers I wanted on Imgur, and I was expecting more than I garnered because of the relevance of the debate I was covering. However, the real goal was to not only garner strong engagement numbers, but to have fun with it and to add to this debate between the two chicken sandwich’. I think promotion on Twitter throughout the past couple weeks helped the most and I saw solid engagement on my posts. Even though there weren’t many RTs or likes, I know my followers, and non-followers, engaged and clicked through my tweets. I posted 4 tweets and saw an engagement rate of: 6.5%, 6.5%, 9.6%, and 4.0%. Additionally, I ended up not using Instagram to promote the meme because I felt that this platform did not have as strong of an impact on promotion of the meme. Twitter is the gold mine of this debate and I felt it was necessary to focus my time on that platform.
Is anyone else just as hungry as I am right now??? #ChickfilA #Popeyes #NHsmc pic.twitter.com/k0xxMezM4s
— Kenny McDonald (@kennymcdonald21) November 8, 2019
This tweet above garnered 461 impressions and 30 engagements (Twitter Analytics).
Final Engagement #:
155 views on Imgur. No one created a derivative of my meme.