Stick to the Music

Posted on by Stephanie Bronfein

I study music business with the intention of entering the entertainment industry when I graduate. To keep up with industry news, I follow FADER, SPIN and Complex Magazine on Facebook and Twitter. I consider this trifecta of publications to be at the top of the music media game, and thus assume that the content they deliver will be high-quality editorials or game-changing breaking news.

 

So forgive me when I say that my relationship with these award-winning media platforms is slightly tarnished when both my Facebook and Twitter feeds are clogged with their posts regarding what does or doesn’t happen to Kanye’s asshole. I find this click-bait material reflective of the impulsive and superficial nature of social media, and honestly, a cheap shot at the audience members who actually want to feel like they learn something after encountering these media platforms.

 

What does the drama that Kanye, the Kardashians and their exes have to do with the state of the music industry? If media outlets like Fader, SPIN and Complex keep exposing us to the irrelevant, day-to-day feuds of “America’s First Family,” Ethan Zuckerman, in his 2013 book Digital Cosmopolitans in the Age of ConnectionDigital Cosmopolitans in the Age of Connection, says we will register this information as important, and are then predisposed to paying attention to the topic. How screwed up is that?

 

 

FADER, SPIN, and Complex, I ask as a loyal consumer of all of your media outlets, please leave Kanye’s asshole out of the picture.

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