The objective of my marketing campaign was to educate individuals around the United States of America on gender inequality in sports. The campaign was to focus on the unequal pay that female athletes receive compared to male athletes. My goal was to have at least 30 combined engagements, which included website clicks, likes, retweets, and replies, by the end of my running campaign. I successfully reached my goal, but I still believe people need to learn more about this topic and continue fighting for equal rights in athletics.
RT if you believe women athletes should be treated equally as men! #WeCanDoIt ⚽️ #NHsmc https://t.co/7MJaQfx9sw via @imgur
— Julianne Cummings (@CummingsCuse) April 7, 2016
My audience was pretty broad since my goal was to get more people educated on the topic. However, I mainly focused on people who are sports fans and feminists. Since the USWNT filed for equal pay compared to the men’s national team, I wanted to feed off the people who were interested in that specific campaign. I used popular hashtags that went along with the USWNT lawsuit such as #EqualPlayEqualPay and #WeCanDoIt.
"The USMNT get paid more just to show up than we get paid to win major championships" #NHsmc #WeCanDoIt ⚽️https://t.co/0kRCBfQQ87 via @imgur
— Julianne Cummings (@CummingsCuse) April 11, 2016
During my campaign, I spent $4 and it ended up only costing 16 cents per click, which is a lot less than what I was expecting.
RT if you believe women athletes should be treated equally as men! #WeCanDoIt ⚽️ #NHsmc https://t.co/ooGzOTvAFZ
— Julianne Cummings (@CummingsCuse) April 24, 2016