Technique and Influence Analysis

Posted on by Katelyn Kolls

Below are my top ten tweets from class this semester. I’ve included analytics on impressions/engagement for each tweet, as well as a brief summary on what my technique was. It was a pleasure looking back on these tweets and knowing that I gained a greater understanding of what makes for an engaging post!

Impressions: 481

Engagements: 24

For our weekly hashtag assignment, I went with #WednesdayWisdom because it was one I hadn’t used before, and I see a lot of similar types of posts in my feeds from people doing #MotivationMonday, etc. so I knew it was a popular trend. I went with something I thought anyone in my generation could relate to (Dr. Seuss), and related to a situation so many people I know are currently facing: graduation. As you can see by the likes, it was well-received!

Impressions: 344

Engagements: 22

This post was for our in-class group assignment, where our goal was to contribute to a social movement of some kind. Our group realized we all had a love for animals, and our classmate knew of this Poster Project campaign that was currently happening. We realized we had an event we could immediately jump on, so we tied our pro-adoption hashtag to the poster event, since the winner featured a rescue dog. We received a response from the Poster Project and a good amount of engagement.

Impressions: 308

Engagements: 8

Interestingly enough, my tweet with the most impressions was actually a reply tweet. At first this surprised me, but then I realized this tweet gained so many impressions because the weekly Adweek chats receive a lot of engagement. People follow along live, so of course a bunch of them would be seeing my tweet. (And it probably would have gotten twice as many impressions or more if I had replied when the conversation was actually happening.)

Impressions: 284

Engagements: 24

This was one of our first Twitter assignments. I chose to call out industry news sources that I thought had a great social presence, not only to recommend them to others but to indicate that I stay on top of industry trends by following them. This tweet received several detail expands and a few hashtag clicks, meaning those following the hashtag probably took notice of it, and maybe even some of my own followers were intrigued enough to click the hashtag.

Impressions: 254

Engagements: 8

I used this gif for our weekly assignment because I thought it was funny and could work well with a number of captions. I went for something food-related because I know those types of comments work with my follower demographic. The gif got 24 views and my friend retweeted it to her followers too, earning even more impressions.

Impressions: 252

Engagements: 10

For this post, I chose to do a video clip featuring a popular, well-known spot here on campus. I think this tweet was intriguing despite people not knowing the context of the class, and it earned 23 video views and a few likes as well from people outside the course.

Impressions: 247

Engagements: 19

For our very first Twitter assignment, I wasn’t sure how to “introduce” myself without all of my followers wondering what I was doing. So instead I tried to make it clear that there was a class-related purpose behind my self-introduction, and included a funny meme that I knew anyone in the communications industry could appreciate. It earned a few likes and some profile views as well!

Impressions: 240

Engagements: 14

For our Twitter poll assignment, I (along with many of my classmates) chose a topic that was very relevant at the time. Our basketball teams had both just advanced to the Final Four, so I utilized the excitement surrounding that topic to engage people with my poll. I’m actually surprised this didn’t receive more votes.

Impressions: 240

Engagements: 30

This tweet is a great example of what I would consider my social media “voice.” I post about food fairly often and find it’s a super relatable topic (we all love food). Here I used pictures of some homemade meals that I thought looked good enough to attract people’s eyes, and it seems to have worked. I also added a dose of humor at the end, which is pretty typical for my social tone.

Impressions: 224

Engagements: 22

This was for our spring break photo assignment, and I used a picture of me meeting my nephew who had just been born the week before. I had tweeted about his arrival and that post earned a lot of likes, so I knew a follow-up with a photo of him would gain attention too.

 

Influence Analysis

My beginning number of followers at the start of this class was 273. Today that number stands at 304. I’ve noticed a lot of fluctuation in my follower count over the past several weeks, with it reaching as high as 312 some days and dropping back into the 200s on others. Overall I’m happy with the growth I experienced, because although plenty of random accounts followed me, I also managed to gain some some very influential followers this semester (like Adweek and a few cool agencies). I’ve made sure to engage with those influential ones now and then, because I know engaging with them is what got them to follow me in the first place.

My Klout score increased from 10 to 47 this semester, which I was surprised but very pleased with. According to my Klout score 90 day history, it looks like mid-March through today was my biggest period of growth. I’ve linked Klout to my Twitter, Facebook, and LinkedIn profiles, and it looks like while Facebook contributes most to my score (49%), Twitter isn’t far behind at 35%. I would entirely contribute my Twitter growth to the things we’ve learned in this class, considering beforehand I didn’t usually post things with engagement in mind, but nowadays I’m actively thinking of hashtags or media I can include to make my posts more interesting. I’ll definitely continue using the techniques we’ve learned in #NHsmtp going forward, and I’m very happy with how my profiles now look because of them!

 

 

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