Ken Bone Toast

Posted on by Jocelyn Werle

Objective

  • I want to prove that I can create content that gets a lot of engagement for myself, teachers, employers by creating a successful marketing plan.
  • I am marketing because I want to successfully create a campaign that is measurable and realistic given the time frame. I want to increase my twitter engagement and presence and raise my own brand awareness of who I am on social media.

promoted twitter card

 

Analysis

What worked: I thought that I received a lot of engagement the first couple tweets that I put out. People were retweeting and liking my Twitter post of the picture the first night I posted it. I think because Ken Bone was still such a hot topic around the time of the debate, people could relate. So for this reason, I think the meme had some success.

What didn’t work: After the first few days, engagement dropped. I thought I could fix this by going over my budget of $5, but actually my first day of spending (to which I allotted $3, received the most engagement and link clicks). I regret spending $4 extra dollars because nothing really happened from doing that.

View post on imgur.com

Final Engagement Number

  • Twitter + IMGUR = 1,302
    • Breakdown:
      • 287 engagements altogether counting individual tweets + twitter web card
      • 244 link clicks
      • 757 IMGUR views (14 up/down clicks)

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