MY TOP TWEETS

Posted on by Alyssa Vasiliou

Throughout the semester I gained 30 followers and my final follower count for the semester is 267, this is a 12.65% percent increase. The best ways to gain followers would be to tweet relatable content, tag the right influencers and use relevant hashtags/ media to get the content (and your profile) in front of more eyes.

Evaluating my Klout score, there was a sudden exponential increase between September 29 and October 9th. Looking at my top tweets via Twitter Analytics, one of my top tweets was from the Syria panel that Professor Grygiel led. While the engagement as not necessarily high (2.0%), the impression number was high (1,050) because the people who retweeted it (including Ammar Abdulhamid) have a high number of followers.

My Top 10 Tweets

I collected my top ten tweets from the semester based off of their engagement levels to discover what works and makes a tweet successful.

My top tweet of the semester was from the “tweet about a cause” assignment. It received seven retweets, seven likes and overall, 22 engagements. It had the right hashtag, tagged the right influencer but also was successful because the content of the tweet is a matter that people care about.

This tweet gained 35 engagements and was successful because the media and hashtags were relevant to the majority of my followers (Syracuse University students).

I found it interesting that this tweet gained so many engagements (50) because the only hashtags used were #NHsmc and #selfie. I feel as though engagements could’ve even been higher if I had used a hashtag in front of brunch.

Good media is what drove this post to 37 engagements with an engagement rate of 11.5%. Although #rowing was the only hashtag used, it had the capabilities to bring about a large audience.

The Syracuse Women’s Rowing account has almost 1,500 followers which is probably why the engagement was high – there were 18 engagements.

This tweet gained 69 engagements with an engagement rate of 10%. This was due to media and the fact that the content was relevant to the account that was tagged (Syracuse Women’s Rowing) and that account’s followers.

Sophia Amoruso, the founder of the clothing company Nasty Gal, was a good influencer to try to attach my profile to. As she is also the founder of the movement #girlboss it was a good way to incorporate two types of audiences: Amoruso’s followers and people who follow the feminist movement. This tweet gained 12 engagements and an engagement rate of 9.5%.

Finding a curated list of restaurants who did have Twitter profiles was important for this tweet. Users being able to check out the restaurant’s’ profiles is probably what drove the engagement to 28 (with an engagement rate of 8.8%).

This tweet was successful because #WednesdayWisdom was a trending hashtag on the day that this was tweeted. The tweet gained 23 engagements and an engagement rate of 8.0%.

Engagement rate of 7% and an overall 17 engagements, talking about relevant content (talking about the election and feelings about Trump) is what helped increase the engagement.

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