@LeinaSophie – Analysing my success on Twitter

Posted on by Madeleina Sophie Schwantes

At the beginning of this class, I head a dead Twitter account that hadn’t been used in months. @ms410 had been created as part of a homework which was simply following one of my professors on Twitter. Probably a good strategy for him to gain more followers but it didn’t really get me interested in tweeting. It was about time that changed!

In order to revive my account, I changed my handle to @LeinaSophie, cleared out all my old Tweets, and let my 69 followers know that I was starting over. Over the last 4 months; I managed to raise my follower count by 210% leaving me with 145 followers. My Klout-Score has also increased, mainly because I had never used Klout before and started out at 10. My score is now 25.

 

Most successful Tweets

My most successful Tweet since restarting my Twitter reached 2,140 impressions and 269 engagements, therewith generating an engagement rate of 12.6% all of which was organic. The Tweet actually reached more people than the best performing sponsored Tweet included in my “Freshman Kitty”-Campaign. It was even featured in a Twitter-Moment.

As you can see, it was not part of a #NHsmc assignment but instead, I joined in with one of the many hashtag games out there. The engagement was instantly pretty high and I pushed it further by using the “Yo-yo technique” of retweeting my own Tweet as we had discussed it in class. I tried to contribute to many trending hashtags just like this one over the last couple months and I think it has definitely brought me some engagement and ultimately some more followers as well.

 

My most successful organic Tweet under the class hashtag got me 626 impressions and a total engagement of 64. The Tweet directly relates to a topic we discussed in class and therefore many of the first engagements came from my classmates. It stills shows that it can really help to pick up shared topics of a community like the class or other users attending the event. This has to be done quickly though because if I had posted it a week later it probably wouldn’t have been as effective.

 

Using Twitter’s Tools

Twitter Survey – It is a great tool get answers from your followers or about a certain topic. I figured it would get a high engagement due to it’s nature and even though it only had few impressions (less than I have followers now) it actually did reach the highest engagement rate out of all my Tweets with 16,5%.

 

Twitter Moment – Another relatively successful tool to achieve a high engagement are Twitter moments. If the topic is interesting enough people will probably scroll through there. This Tweet only got 110 impressions, even less than the survey, but it had an engagement rate of 11,6%. In addition to being really useful, I also find them fun to make and will probably be using them in the future.

 

Periscope – This is one I don’t see myself using on my personal account in the future. That being said I am glad to have tried it and found it important to include this learning experience in here. I personally found the experience a little weird just sitting there talking to myself and then to a stranger once someone finally joined. And the engagement did not make up for it. Out of the 277 impressions, only 12 reacted to it. What also felt weird to me was that someone posted the video on their account but it wasn’t a repost. The thought of someone downloading my video to their personal computer is just a bit strange to me.

 

Tweetdeck – Tweetdeck is an amazing tool and I used it a lot to schedule Tweets, get information on topics I’m interested in, and on whatever is trending. It is probably the most important take away from this class for me. One thing I did was schedule the same exact Tweet twice exactly one month apart. Then I compared the results which showed that the earlier Tweet posted on February 21st performed a little better.

 

Other mentionable Tweets

For this Tweet I actually created my own GIF from this YoutTube video because I couldn’t find one that I was happy with.

That, however, is not what is mentionable about it. Unfortunately, the replies aren’t displayed here but Amazon got back to me almost immediately by saying:

“I’m sorry your package was delivered like that! Was anything inside damaged? Have you contacted the carrier about this? ^GL”

I just found this was a little off and that they missed the joke there. Obviously, I didn’t stand outside and filmed this and I am pretty sure my delivery guy dropped it off at my door carefully. This really shows how important it is for companies to train their employees on social media.

 

Before this class, I never knew how easy it is to take a 3D picture through GoogleMaps. After the lecture, I did not only prepare this Tweet I actually put together a collection to share with my friends so that I could show them what Syracuse looks like.

 

General Learnings

Using all these different tools and techniques has really helped me understand the potential of Twitter. To sum this up here is what my takeaways from these past moths are:

1) It is surprisingly easy to analyse your audience before tweeting and measuring your success after and I will keep using the tools after the class is over

2) Rich Media like Images and GIFs create more engagement. Which is why I barely tweeted without anything attached

3) The possibilities are endless especially when combining the tools from different platforms e.g. filters from Instagram or Snapchat

 

 

Leave a Reply