Starting out in this course, I was not an avid Twitter user. Over the course of the semester I was able to take all of the strategies and lessons we learned in class and apply them to create a new Twitter focused skillset. Since the beginning of this course my Klout score has risen from 19 to 47. I started with 0 followers on Twitter and rose to 36.
With some of the following tweets, I was able to encourage some interaction and engagement. Most of the tweets that did the best included some sort of graphic or photo with it.
When @SparkNotes becomes your best friend #collegelife #StudyHard #StudentProblems #NHsmc pic.twitter.com/PsYPxojz9z
— Cameron (@CameronAJenkins) April 8, 2017
#NHsmc #OreoDunkChallenge https://t.co/hYww5sRjUp
— Cameron (@CameronAJenkins) March 27, 2017
When the weather is getting warmer and spring break is right around the corner #cuse #OrangeNation #NHsmc pic.twitter.com/0YjSeXJ8vZ
— Cameron (@CameronAJenkins) March 8, 2017
Over the course of this semester, I learned that tweets that use hashtags to pull in specific audiences and communities, along with relatable text, are the most effective in increasing engagement. By engagement, I am specifically referring to retweets, likes, and replies.
How are you celebrating Black History Month? Check out some of these events to spread the melanin magic all week long! #NHsmc #abtesting pic.twitter.com/hkUtMvjvxv
— Cameron (@CameronAJenkins) February 6, 2017
👀 👀Leave your opinions and short messages on the "Tell Us What You Think" board in Bird Library. Social Media IRL!! #NHsmc pic.twitter.com/zm82Hnu16b
— Cameron (@CameronAJenkins) January 24, 2017
Spreading the love this Wednesday with one of my favorite emoji 😘😘😘 #NHsmc
— Cameron (@CameronAJenkins) April 5, 2017
Emoji helped to make my tweets more fun and interesting to look at. I also noticed that plain text without something funny or witty to make it more interactive did not do as well as my tweets that did include some sort of voice, emoji, or graphic.
Guess what day it is!! #voice #NHsmc pic.twitter.com/A3aFPZKfc2
— Cameron (@CameronAJenkins) February 1, 2017
@UNC_Basketball is headed to the #FinalFour like #NHsmc pic.twitter.com/K1N6jN7vVT
— Cameron (@CameronAJenkins) March 27, 2017
It's a beautiful outside in #Cuse today which makes this Monday morning that much more bearable! Get out and enjoy the sun🌞 #NHsmc pic.twitter.com/NGlFZAYSIX
— Cameron (@CameronAJenkins) April 10, 2017
Still feeling inspired by Terron Moore! Your words inspired me and S/O to @NewhouseSU for always bringing amazing speakers #NHsmc
— Cameron (@CameronAJenkins) April 5, 2017
My biggest take away from this course was the importance of timeliness and scheduling. Live tweeting, engaging with a trending hashtag, and keeping an active presence on Twitter, have all helped to positively impact my follower count as well as engagement. I only hope to take all that I have learned and to continue to apply it in order to one day reach social influencer status.