Viral Content Challenge
Objectives
My objective for this project was to design a creative meme that would still be able to connect with a wide audience. In order to do so I tried to make a relatable meme that would reach college kids. I set a goal of 500 views on Imgur because it seemed like a achievable number as well as something that is could be considered as going viral.
Imgur Meme
Twitter Webcard Tweets
tell me this hasn't happened to you… #college #NHsmc https://t.co/mp0fRrwEzV
— georgia velkes (@georgiavelkes) April 7, 2017
what they don't tell you about college #collegelife #roommategoals #Nhsmc https://t.co/mp0fRrwEzV
— georgia velkes (@georgiavelkes) April 10, 2017
Twitter Ads Engagement and Spend
Campaign Analysis
Overall, I am very happy with the way my campaign went. However, the results of my campaign could have been better if I had run it for a longer time period. Based off of the impressions that I got within just a few hours, I think that a campaign that stretched over a week would have caused more engagement with the Imgur meme. I think the reason my impressions were high from just a day was based off of the hashtags I used because it allowed me to reach a wide audience. Since I promoted two tweets I got to see what hashtags were able to reach a wider audience. The #college hashtag had 29 tweet engagements and 535 impressions whereas the tweet using #collegelife and #roommategoals had 22 tweet engagements and 293 impressions. This tells me that since #college is a broader hashtag it was able to reach more people and therefore have more engagements. With all of these factors taken into account I ended up getting a total of 453 views on Imgur.