How I improved my personal influence on Twitter

Influence Analysis Before attending the Newhouse Social Media Class I was honestly never really interested in using Twitter actively. Even though I knew about the platform’s significance for professional uses, I rather used platforms like Instagram, Snapchat or Facebook. Therefore, I started with 0 followers at the start of the course on August 29th. By November […]

#vaccination – Curse or Blessing?

Should I get my kids vaccinated or not? This has always been a discussion in countries all over the world. Just recently, the debate on vaccination has been reheated. According to Reuters there has been a rising in outbreaks of measles in the EU this fall – the highest number for seven years. Experts claim […]

Funny College Meme Campaign Analysis

Objectives What’s the first step when starting a campaign to make a funny college meme go viral? Setting specific goals! Firstly, I wanted to create general awareness of the meme. Moreover, I wanted to engage the main target group consisting of German and American students to interact with my meme. Lastly, I was hoping to […]

What Are Micro-Influencers and How Are They Different?

More and more companies decide to hire micro-influencers instead of traditional celebrity influencers. This video shortly explains the term micro-influencers and how they make a difference in business.

Four Steps To Expose False Information on Facebook

In times of social media, the gatekeeper roles of classical media are increasingly dissolving. It has never been easier to spread important news all over the world in the shortest possible time. However, this also applies to false information and hate speech. Especially on Facebook, the largest social network in the world, disinformation is a […]

Newhouse

SOCIAL MEDIA

Author: Anna Maria Lisa Relle

How I improved my personal influence on Twitter

#vaccination – Curse or Blessing?

Funny College Meme Campaign Analysis

What Are Micro-Influencers and How Are They Different?

Four Steps To Expose False Information on Facebook