In the fall semester of 2018 I took a course in social media for communicators. One of the objectives of this course was to build an audience and influence on Twitter. I started the course with my personal Twitter account and a follower count of 98. At the end of the course, I had gained […]
Read more "How my Twitter account changed through a semester with a social media course"In November of 2018, Amazon announced its decision on where their new headquarters should be located. Many cities were having talks with the company that finally decided to split its second headquarters between New York City and Arlington, Virginia. My research on the hashtag #hq2 in tweets with high engagement brought up several issues that […]
Read more "How the HQ2 decision of Amazon got received on Twitter"For weeks, AMC promoted the “Walking Dead”-episode of November 4th as the last episode, the show’s main character would appear in. The network fooled its fans with misleading marketing in the past. Characters seemed to die but were brought back a few episodes later. On social media, many fans have been stressing their frustration about […]
Read more "How Cats and Zombies helped me to go viral"I’ve been asking my self this question for a long time. Should I add salt to water before it is boiling or after? And why? Here is the simple and short answer!
Read more "Boiling water – when should i put the salt into the water?"Bots, disinformation and trolls make it difficult to identify information as true or false on social media. Despite the danger of relying on a well placed false report, about 67% of Americans obtain at least some of their news from social media platforms. Just being aware of misleading tweets and posts is not enough. Here […]
Read more "How I identify true and false information on social media"