Influencer / Top 10 Assignment

Part 1: Influence My Twitter follower numbers did not grow very much during the three-month period from January 20 to April 20 during the course. I did notice that I had more than 50 new followers add me during this time. However, I also lost a lot of followers from my previous audience as well. […]

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#CapsFlyers Analysis

The Washington Capitals and Philadelphia Flyers are facing off in the first round of the 2016 NHL Playoffs, and fans from both sides are showing their support using the hashtag #CapsFlyers. However, the heavy majority of support has been shown for the Capitals so far: Hockey 101: This is NOT, I repeat, this is NOT […]

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The Face of Politics

The objective of this social media campaign, as stated in the marketing plan, was to poke fun at the candidates for the 2016 Presidential race and capitalize on search traffic looking for that type of content. Current Presidential mood #Trump2016 #Cruz2016 #Hillary2016 #Bernie2016 https://t.co/HWGT0MJI4p — Josh Schoch (@JoshSchoch) April 6, 2016 The content itself could […]

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The Day El Chapo Was Caught…Again

Joaquín Archivaldo Guzmán Loera, more commonly known as “El Chapo,” is a Mexican drug lord. He heads the Sinaloa Cartel, which is responsible for roughly one quarter of all illegal drugs that enter the U.S. from Mexico. After escaping a maximum security prison in Mexico, El Chapo was recaptured on January 8, 2016, as seen by the below tweet. […]

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