Part 1 – Influence Twitter Growth Initial Follower Count: 0 Final Follower Count: 34 Klout Growth Initial Klout Score: 13.5 Final Klout Score: 23 Growth Analysis Over the course of the semester, I gained 34 followers with a new Twitter account and increased my social media influence. Considering I was only Tweeting regarding the class […]
Read more "My evolving social media influence"On April 15, the day traditionally recognized as Tax Day, thousands of protesters gathered in dozens of protests across the United States to pressure President Donald Trump into releasing his tax returns. It has been an issue leading up to and since the election. Even though it’s not required for presidents to release their tax […]
Read more "A look at the #TaxMarch debate"My quest for virality proved to be successful … sort of. Though most people probably wouldn’t consider 500 views on a meme “going viral,” I achieved my campaign objectives and goals. Goals Create a viral meme Enhance social media influence Develop content creation and amplification skills Effectively engage audience with paid social advertising Objectives Reach […]
Read more "Analyzing my successful quest for virality"A simple social media campaign made one hashtag trend on Twitter for a day. On Jan. 25, Bell (a Canadian telecommunications company) launched a campaign to promote mental health awareness and raise money for Canadian mental health services. For every Tweet (including Retweets) using #BellLetsTalk, the company donated five cents. This year, the campaign raised […]
Read more "What’s the story behind #BellLetsTalk?"Think you know the fastest way to fold a T-shirt? Find out.
Read more "What’s the fastest way to fold a T-shirt?"When I started high school, covering sporting events my school paper required just a notebook and a pen. The story came out sometimes the day after the game, which was OK considering the only live updates available were on the radio or (rarely) TV. But then social media took hold and changed all that … and […]
Read more "How social media turned me into a digital-first journalist"