For our second Sysomos Map assignment, we were asked to analyze the conversation around a particular hashtag during the month of February. One topic immediately came to mind because I remembered tweeting about the issue myself for class during that time period. I focused on the “#FreeKesha” conversation that became so prevalent on social media […]
Read more "#FreeKesha: A Sysomos Analysis"Below are my top ten tweets from class this semester. I’ve included analytics on impressions/engagement for each tweet, as well as a brief summary on what my technique was. It was a pleasure looking back on these tweets and knowing that I gained a greater understanding of what makes for an engaging post! A much […]
Read more "Technique and Influence Analysis"English monarch Queen Elizabeth II turns 90 today, and Twitter is celebrating with her. Using the hashtag #HappyBirthdayYourMajesty, people around the world published their birthday wishes to the queen. Major brands and media entities also weighed in, sharing photo and video content they created in celebration of the monarch’s big day. What do you get […]
Read more "#HappyBirthdayYourMajesty"Last month, the North Carolina General Assembly passed legislation aimed at superseding a Charlotte city ordinance that would have allowed specific protections to transgender people, particularly in relation to public restroom use. Basically, the Charlotte ordinance would have allowed people to use public facilities based on whatever gender they identify with. Thus, the legislation has been […]
Read more "#ICYMI: NC’s HB2 causes national controversy"For almost anyone not in the advertising or public relations fields, the two might sound like the same thing. I’ll be the first to admit that until recently, I didn’t fully understand the difference myself. These two industries are in fact very closely related, and often work hand-in-hand, as I’ve seen at the agency I […]
Read more "What’s the difference between advertising and PR?"It’s no secret that the 2016 presidential race has been a hot mess. From Hillary Clinton’s email troubles to Donald Trump’s… open mouth, it’s obvious that the American people are quickly losing faith in the supposed leaders of this country. After gaining a better understanding of the Media Richness theory and social media practices in […]
Read more "Social Media Advice to Presidential Candidates"