Creme-ing the Competition

When it comes to cookies, there is one clear winner. Oreo made a social media splash with their reaction to the power outage during Superbowl XLVII, and has been a social media powerhouse ever since. In comparison to other cookie competitors online, particularly Chips Ahoy, Oreo is a slam dunk. On Twitter, Oreo interacts with […]

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My Top 10 Tweets

Throughout the course I have tweeted a lot, using the hashtag #NHsmc. Certain tweets have made more impressions and generated more engagement than others, due to different aspects of the tweet, including media content, hashtags, and mentions. After analyzing the impressions and engagements of my tweets, I have collected my top 10 tweets of the […]

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#StandWithPP Now and Always

Over the past few months, there has been an even larger rise of anti-abortion activists, who are pushing to shut down Planned Parenthood and thus take health care away from many women. In response, Planned Parenthood has spread the Stand with Planned Parenthood campaign, which has been seen on social media through photo filters and […]

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Making the Story Stick

As media has evolved over time, the ways in which stories are written and consumed have as well. Social media has grown within our society, and is now used as the primary form of communication, and thus is a prominent place for story telling and consumption. Due to this societal shift, there are specific criteria […]

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The #LastSelfie

As society has advanced, we have become incredibly technological, and our awareness and interaction revolves around the many social media platforms that we use. These changes have led advertisers to modify the way in which they get their message out to the public, as they have had to learn to engage us in new ways […]

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