Late last week, former New England Patriots tight end Aaron Hernandez – currently serving a life sentence for the murder of Odin Lloyd – was found not guilty of a 2012 double murder. This was huge news, even though Hernandez is still serving a life sentence, and brought up the prospect of Hernandez only needing […]
Read more "Twitter reactions to Aaron Hernandez not guilty ruling"PART 1: INFLUENCE Followers on 1/20: 0 –> Followers on 4/20: 39 Percent growth (since I started at 0 and that would lead to a % growth that isn’t a real number, let’s say I started with 1): 3,800% Klout score on 1/20: 0 –> Klout score on 4/27: 29 Analysis: My end Klout score […]
Read more "Two-part analysis of my social media influence"This is a critical analysis of my Viral Content Challenge, in which I tweeted and promoted an Imgur meme of Jim Boeheim with overlying text about our SmartBrief quizzes. Measurable objectives from my marketing plan: Achieve over 500 views Achieve over 100 expands Achieve over 50 link clicks Achieve over 10 retweets Achieve over 15 […]
Read more "Viral Content Challenge Analysis"It’s 34 degrees and snowing, so what better time to go outside and spin a basketball on your finger for #NHsmc?!
Read more "Want to know how to spin a basketball on your finger in the snow?"Whether it be through Twitter, Instagram, Snapchat or Facebook, social media enables people to create a virtual reputation without ever meeting someone. Although it takes away from face-to-face interactions, as outlined in this 2015 story, it’s fascinating to see how people portray themselves online. I give off a different representation of myself on different social […]
Read more "How a better understanding of social media audiences changed my usage"