@HamiltonMusical: Broadway in the social media age

This presentation will analyze the affect of Twitter on the success of “Hamilton,” a hip-hop musical depicting the life of Alexander Hamilton. The presentation will argue that Twitter is one of the main reasons that “Hamilton” is not only sold-out but also permeating into mainstream culture. Using Klout, I will analyze the Twitter handles @HamiltonMusical, @Lin_Manuel and @hamiltonssquad. I will […]

Influence analysis: few followers but many engagements

While a majority of my time at Newhouse was spent honing my journalistic skills, I also put effort into increasing my influence on Twitter. Prior to entering grad school, I did not consider this to be important. However, I discovered that an active, influential Twitter is a journalistic tool that is just as powerful as […]

A semester-end reflection: my top 10 tweets

Since arriving at Newhouse, I have been making a conscious effort to Tweet actively both for class assignments and in my spare time. Therefore, my most influential Tweets were a mix of tweets for clas, using the hastag #NHsmtp, and my own personal tweets. Below are my ten most influential Tweets with the Hashtag #NHsmtp […]

The Pirelli Calendar: mixed reactions to a new look

The end of year signals time to change old calendars for new ones. A staple in the holiday calendar tradition has been the Pirelli Calendar, often featuring thin women in very little clothing. While the 2015 calendar featured women of color as well a model over 40, every model was in an over-sexualized pose that gave very little […]

Donald Trump and Bernie Sanders: a lesson in political tweeting

Donald Trump has excelled in setting the agenda for politics. Using shock value, he has generated the conversation of the political spectrum and caused both the media and his fellow candidates to focus this conversation on not only the issues of his campaign, but his brash persona and off-kilter demeanor. Twitter has been just one […]

Forbidden Broadway: developing a voice to gain followers

Theater lovers love to communicate with other theater lovers. They want to feel a connection with people who share their passions. They have a unique need to share their knowledge about the hottest show on Broadway and reaction to Patti LuPone’s latest cell phone tirade. Organizations have their own needs as well. According to the […]

Newhouse

SOCIAL MEDIA

Author: Margaret Gilroy