One of the main tenets of now-President Donald Trump’s 2016 campaign for the Oval Office was a common phrase…Make America Great Again, or #MAGA. This slogan, borrowed from former President Ronald Reagan’s presidential campaign in the 1980s, suggested that there is (or was) an idealized America that some Americans wanted to get back to. Although […]
Read more "How Donald Trump Divided a Nation…with a Hashtag"When I first started this Social Media Theory & Practice class back in January, I had only one benchmark goal in mind…more followers on Twitter. I’m happy to say that over the course of this semester, I’ve gained 58 followers, growing from 345 to 403. Maybe I’m not a big influencer on Twitter (yet), but according […]
Read more "Personal Influence Growth and Analysis"There’s no doubt that social media had a huge impact on the 2017 Presidential Election and the events that followed it. Candidates used Twitter to lash out at one another, protestors connected on Facebook and Twitter to start a movement, and the newly inaugurated President Trump continued to use his personal Twitter to openly discuss […]
Read more "Media Richness & Social Media for Dummies: Elected Officials Edition"Abstract: Many older communications theories and frameworks can be applied to modern advancements in how organizations, brands, and influential people communicate with one another. In this presentation, two theories (the Attraction, Selection, and Attrition Framework and the Psycholinguistics Theory) will be examined and subsequently applied to the recent phenomenon that is “Social Media Influencers.” This presentation […]
Read more "Social Media Influencers & Communications Theories"