Incredible India is a tourism campaign calling out to tourists from all over the world to visit India since 2002. A government initiative, the campaign has garnered quite a bit of success in terms of economic profit. However with evolving times and ever-growing popularity of social media, it is pertinent for the campaign to adapt to the […]
Read more "Incredible !ndia – Final Teaching Presentation"“How to grow my Twitter Followers?” – That has often been a question playing in the minds of many Twitter users, including mine, and yet very few know how. Some succeed some don’t. But yet, what’s the secret? I have been on Twitter since August 2009. That is six long years. Yet at the time when […]
Read more "How to grow my Twitter Followers?"The process of trying to curate and choose one’s own Twitter activity and chose the top 10 tweets, is hard, long, tedious. The first hurdle I faced was how to understand which tweets were the best and which not? I sat with my brows knit together concentrating on my profile for long till I thought why not […]
Read more "Top 10 tweets from August to December 2015, and more"In the US the ‘Its on US’ campaign supported by the White House has recently garnered a lot of attention. #ItsOnUs has become a popular and apt call out against sexual harassment in particular, asking members of the society, the bystanders, to be responsible individuals and report sexual assault particularly where college students are concerned. Groped, touched, […]
Read more "#itsonus – The tide against sexual harassment"The US Presidential Elections 2016 has been the buzzword in the US since I came in the Fall of 2014. It’s been months’ of planning for the candidates and their teams as they have taken over the media and are reaching out to people. In that respect, the social media teams have perhaps been one […]
Read more "US Presidential Elections 2016 and their social media campaigns"As a person who loves traveling it has been a constant endeavor to find sites or information as quickly as possible. In the process, whenever not traveling I have always fallen back on Twitter for the daily dose of travel highlights, the places to go to, the things to see, the food to eat, and […]
Read more "The Incredible travel marketing of India on social media"Our presentation talks about two communication theories: Social Identity model of Deindividuation Effects and Coordinated Management of Meaning. Proposed by Lea and Spears (1991), the SIDE model argues that the anonymity created by computer-mediated communication helps individuals to identity, affirm and strengthen their individual as well as group identities. On social media, individuals are able […]
Read more "SIDE model and Coordinated Management of Meaning"