1. Influence Over 90 or so days of measuring, my Twitter followers grew a modest 19.7%, from 66 in late August to 79 at the end of November. So what helped in terms of engagement and getting followers? It’s hard to say. Including media in my tweets, and original work at that, certainly seemed to […]
Read more "Learning the Game – Tracking My Influence On Twitter"Objectives: Twitter ads objective – website visits Connect with college students and young adults through the common experience of needing to cook for yourself, but not having enough time (or willpower) to do so. Drive likes and retweets of the Twitter card – this allows young people to share their “college culinary experience” with one […]
Read more "Cooking Up Some Engagements – A Twitter Ads Experiment"We’ve all heard the phrase “Thanks, Obama” before. It’s often used sarcastically, and often not in the context of politics at all. That’s why it’s surprising that BET used #ThankYouObama in their promotion of a Wednesday night special celebrating the president. As with any political hashtag, there are going to be opposing sides. So while […]
Read more "Hijacking Hashtags: #ThankYouObama"As the 31st Olympic Games unfolded in Rio de Janeiro, millions of spectators took part in the action by blogging, tweeting, and posting their thoughts about the events. The hashtag “#rio2016” was a trending topic worldwide and generated content from several online platforms. Using Sysomos MAP 2.0, we focused on and analyzed the content generated […]
Read more "Tweeting for the Gold – #rio2016"When referencing guitar pedals, the terms “overdrive,” “distortion,” and “fuzz” are often thrown around as if they are interchangeable. This quick walkthrough will give you a brief description of how each pedal affects the guitar’s tone in a different way. Equipment: Fender Standard Stratocaster, DeltaLab TO1 Tube Overdrive Guitar Effects Pedal Electro-Harmonix XO Big Muff […]
Read more "What Are the Differences Between Overdrive, Distortion & Fuzz?"Judging by the date on my first Facebook profile picture, I was baptized in the church of social media on August 6, 2010. That means it must have been August 5 when I tried to explain Facebook to my mom. I can still hear her voice, heavy with late boomer Internet skepticism, asking “What do […]
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