Hijacking Hashtags: #ThankYouObama

We’ve all heard the phrase “Thanks, Obama” before. It’s often used sarcastically, and often not in the context of politics at all. That’s why it’s surprising that BET used #ThankYouObama in their promotion of a Wednesday night special celebrating the president. As with any political hashtag, there are going to be opposing sides. So while […]

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Tweeting for the Gold – #rio2016

As the 31st Olympic Games unfolded in Rio de Janeiro, millions of spectators took part in the action by blogging, tweeting, and posting their thoughts about the events. The hashtag “#rio2016” was a trending topic worldwide and generated content from several online platforms. Using Sysomos MAP 2.0, we focused on and analyzed the content generated […]

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What Are the Differences Between Overdrive, Distortion & Fuzz?

When referencing guitar pedals, the terms “overdrive,” “distortion,” and “fuzz” are often thrown around as if they are interchangeable. This quick walkthrough will give you a brief description of how each pedal affects the guitar’s tone in a different way. Equipment: Fender Standard Stratocaster, DeltaLab TO1 Tube Overdrive Guitar Effects Pedal Electro-Harmonix XO Big Muff […]

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Discover, Learn & Connect

Judging by the date on my first Facebook profile picture, I was baptized in the church of social media on August 6, 2010. That means it must have been August 5 when I tried to explain Facebook to my mom. I can still hear her voice, heavy with late boomer Internet skepticism, asking “What do […]

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