Stories are not difficult to find. The real challenge is scouring the social landscape for good stories. While there is no shortage of content being produced and shared, the notion of storytelling has evolved to meet the consumer expectations for quality stories. Focusing on a clear beginning, middle and end, traditional storytelling structures to share […]
Read more "What Makes Stories Worth Reading (and Worth Sharing)"Have you ever thought to yourself what exactly makes a good story? What makes a story stand out from the others? Well, I’m here to share what I believe makes a great story. I believe no matter what the story is, whether it’s about a girl saving a cat from a tree, it can be told […]
Read more "Cool Story Bro"What makes a good story? The practice of storytelling can be traced back to the origins of mankind, although it is an ancient tradition to this day it is the most effective method of reaching people. Stories are a part of every single aspect of our lives, it is the way we form connections. Stories can […]
Read more "The Art of Storytelling"As a Media & Education graduate student, I am always looking for the intersections between these two extremely broad fields of “media” and “education.” Through this post my goal is explore how two brands within these spheres can use social media to further their engagement with their audiences. The first brand is the Cook Honors […]
Read more "Education and Social Media"The uses and gratifications theory (UGT) is a way of understanding why audiences use media and what they use it for. It can be applied to many areas of society from entertainment to news content. However, it’s relevance in social media cannot be understated; millions of people use Facebook, Twitter, Instagram, and countless other social […]
Read more "Social Media Branding and the Uses and Gratifications Theory"As I type out these words, it’s already half past nine the night before this home work is due, and I’m scratching my head and going crazy. I mean, 1000 words are a lot (or not?), and I concede that I’m not very good at English writing in the first place, so writing an article […]
Read more "Blog Assignment 1 _ Runze Tang"Uses and gratification theory is one of many communications theories that help to explain human’s relationship with mass media. The main idea is that people turn to media to assist them in fulfilling certain needs that used to be filled by just talk to other people. Specifically there are five distinct categories of needs fulfilled […]
Read more "Uses & Gratification Theory – Social Media"With so many outlets for consumers to choose from, it it vital to the success of a brand to create new and unique opportunities in order to further distinguish their company. I believe a trend that is occurring right now is interactive advertising, where the brand reaches out directly to the audience and creates a […]
Read more "The Gamification of Social Marketing"As a person who loves traveling it has been a constant endeavor to find sites or information as quickly as possible. In the process, whenever not traveling I have always fallen back on Twitter for the daily dose of travel highlights, the places to go to, the things to see, the food to eat, and […]
Read more "The Incredible travel marketing of India on social media"The brand that comes along with social media is one that can attract or detour a person from being a loyal consumer. As an undergraduate I was writing and rhetoric’s major, and thought I knew I wanted to take a public relations approach and run with that. In today’s age that we live in, technology […]
Read more "#JustDoIt: Nike’s “Run” to the Top in Social Media"