Social media is one of the best tools to engage with followers. For the upcoming presidential election, it is more important than ever to create these online relationships in order to become an informed nation. The 2016 U.S. presidential candidates use various social media channels such as Facebook and Twitter to communicate with potential voters. […]
Read more "Social Media in the 2016 U.S. Presidential Election"Donald Trump has excelled in setting the agenda for politics. Using shock value, he has generated the conversation of the political spectrum and caused both the media and his fellow candidates to focus this conversation on not only the issues of his campaign, but his brash persona and off-kilter demeanor. Twitter has been just one […]
Read more "Donald Trump and Bernie Sanders: a lesson in political tweeting"Theater lovers love to communicate with other theater lovers. They want to feel a connection with people who share their passions. They have a unique need to share their knowledge about the hottest show on Broadway and reaction to Patti LuPone’s latest cell phone tirade. Organizations have their own needs as well. According to the […]
Read more "Forbidden Broadway: developing a voice to gain followers"What makes a good story? Upon first looking at the prompt, I thought this was an easy question. As my thought process continued, the complexities of this simple yet loaded question began to unveil itself. After further assessment, I came to a conclusion that I had never thought about until now; the storyteller is what […]
Read more "Why the Storyteller Matters More Than the Story"In 1949, Joseph Campbell published The Hero With A Thousand Faces. In the book, Campbell tracked the mythology of a variety of civilizations, and noted common threads in the storytelling of each. In civilizations across the world, that had no contact with each other, their mythologies were characterized by a 12 step process known as “the Hero’s […]
Read more "Sports Journalism and the Hero’s Journey"When people think about stories in the realm of the communications world, most think journalism. However, I like to believe that stories – good stories – can exist in mediums other than a newspaper in the world of journalism. So, to stay true to my advertising roots, I want to focus on stories being told […]
Read more "A Good Story Inspires"A good story is most often one that shocks an audience into not only clicking on the headline, but reading through, amazed by the presentation of facts. This is not to say an ongoing story can’t be exciting, if new information arises within a news story it can change the entire dynamic of the story […]
Read more "3-D Disney and the Planned Parenthood Hoax: What Makes a Story Good?"As media has evolved over time, the ways in which stories are written and consumed have as well. Social media has grown within our society, and is now used as the primary form of communication, and thus is a prominent place for story telling and consumption. Due to this societal shift, there are specific criteria […]
Read more "Making the Story Stick"A very famous cliché reads, a picture is worth a thousand words. Pictures bring words to life and lend themselves to the imagination as the mind beings to piece the puzzle together while continuing to read the story. One great story I first heard of through a picture was the story of the 1986 Olympics. […]
Read more "Let me tell you a story…"Every story – no matter what the medium – needs the essentials: characters, a setting, a beginning, middle, end, plot line, etc. A good story is one where those essentials interact together seamlessly, playing together, to bring you into the story world. Depending on the medium, there are more essentials that may need to be incorporated into […]
Read more "What Makes a Good Story?"