Personal Blog Link https://willmucha.wordpress.com/2015/09/28/honda-fit-kit-case-study/ Honda A band that many people will say is one of the most reliable and safe car brands you can buy on the market. People often say a Honda vehicle, if taken care of, can run over 300,000 miles before finally going to that big parking lot in the sky. However, […]
Read more "Honda Fit Kit Case Study"2015 has been the year of social media campaigns, and for good reason. Social media campaigns are not only are easy to produce, but they are super easy to get a message across to a large group of people as well. One campaign that has truly stuck out to me within the past year is […]
Read more "#BetterForIt is In Fact “Better” Than The Rest"#LastSelfie | The Webby Awards | Top rated social media campiagns of 2015 – http://t.co/GSzlmw4Htd pic.twitter.com/ugvqoXAiaf — FunnelBoostMedia (@FunnelBoost) August 31, 2015 The World Wildlife Fund (WWF) launched its “#LastSelfie” campaign through Snapchat starting in 2014. The organization’s objective was to raise awareness about the gradual disappearance of wildlife animals, such as tigers, orangutans and […]
Read more "#Lastselfie Campaign"During the month of April, a digital-only social media campaign was released which caused the heads of many, including my own, to do a double take, or shall I say hit replay. Ingeniously crafted by Havas Worldwide Chicago earlier this year, Hefty developed a video series entitled Party Hard Moms, with the hope of bringing light to […]
Read more "Hefty’s Red Solo Cup Social Media Campaign"Chilling for a Cause The ALS Ice Bucket Challenge was a fundraising campaign in the summer of 2014 that to promoted awareness of the amyotrophic lateral sclerosis and encouraged donations to research. In this challenge, participants were nominated to be filmed having a bucket of ice water poured on their heads, and then nominate […]
Read more "Chilling for a Cause"One of my favorite social media campaigns this year is Dove’s #SpeakBeautiful campaign. Dove thought it was important to highlight the beauty in each woman and show them that it is okay to empower and compliment other women as well. Society tells women that if they don’t look a certain way, they aren’t considered beautiful, […]
Read more "#SpeakBeautiful"You may have heard his words before but never known that it came from a man named Bill Burton. “An automobile is a radio with 4 wheels!” “Be Fabulous!” “Radio is the frequency medium and frequency is paramount in $elling” Bill Burton was many things in his life, a military commander, a advertising mogul, a […]
Read more "How F-R-E-Q-U-E-N-C-Y Became Receny and Synergy For Advertising and Marketing"Picture this. It’s Sunday and you just woke up with a massive headache. Maybe you had one too many vodka-sodas or maybe it was that last beer that your friend convinced you to chug. Every part of your body is screaming at you to go back to sleep but you can’t. Why? Because it’s Sunday […]
Read more "Sports, sports, and more…ads?"I’m old fashioned. I watch “The Golden Girls” on a daily basis and my house phone is still a thing. Living in such a face-paced world catches up to you eventually. The constant, unending, and down-right intrusive stream of notifications is overwhelming. So at the end of a typical day in my busy college schedule, I just […]
Read more "How Marketers and Advertisers Can Get Me to Stop Scrolling and Actually Pay Attention to Them"I find it crazy to think about all of the messages we don’t even pay attention too that are presented to us every single day. We have become so numb to everything that surrounds us we have to seek out the information we want and need to see. This goes especially for advertisements. Last semester […]
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