Advertising is the method of calling attention to a product, service, need or want usually through a paid announcement through a variety of platforms. In today’s day and age, advertisements are often seen as a nuisance and something most attempt to disregard. From the perspective of a student majoring in advertising, my take on ads […]
Read more "The Inside Scoop: How to Get One’s Attention Using Ads"I’m the key demographic. As a young adult who hasn’t quite settled into his purchasing habits yet, people want me to lock in and buy their products. How do marketers and advertisers get my attention? For me, the answer to this is pretty easy. Creating Contrast. There’s an overload of content and information pushed upon […]
Read more "Creating Contrast: Combating Clutter in a Crowded World"How do marketers and advertisers get our attention? The best answer – it depends. It depends a lot of things – the medium, platform, the content, the way it’s delivered, and most importantly, the consumer. For this blog post’s sake, the medium I’ll focus on is the Internet. The platforms will be Facebook, Twitter, YouTube, […]
Read more "How Marketers and Advertisers Get Our Attention"Just like we have found in class that social media is everywhere, so is advertising. Literally- everywhere. From where I am sitting in Café Kubal I see at least 20 examples of advertising- the Nikes that the girl sitting next to me is wearing, the People’s Choice container that my neighbor to the left is […]
Read more "#PayAttention"According to the website sjinsights.net, studies have proven that the average person can see between 3,000 to 20,000 marketing messages per day. However, only a handful of ads have the ability to capture our attention, keep us wondering, or evoke some sort of emotion in us. For me, ads that contain striking visuals, or promote message […]
Read more "Striking Visuals and Creativity"