Overview

• Buzzfeed is a multinational corporation focused on creating and distributing content through digital and social media platforms. The organization has reached high levels of success with its multiple video channels, online posts, and connections with famous international celebrities. As a result of this success, Buzzfeed has been able to branch out and create its own merchandise – products that include shirts, totes, calendars, and recipe books. However, these products do not perform as well as the YouTube videos and online quizzes and lists. This video pitch presentation focuses on this particular marketing aspect of Buzzfeed’s merchandise as it brings to light an idea that may possibly boost the company’s products’ appeal and popularity.

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