Gaga for A Star Is Born

Posted on by Jessica Beyer

Our group chose to explore Lady Gaga on Twitter due to the recent release of her new movie, A Star Is Born. Because of Lady Gaga’s popularity as an artist and her performance in the movie, she generated a wealth of engagement across multiple social media platforms.

We found the trending topic, A Star Is Born, from Crowdtangle by typing in “Lady Gaga,” and this revealed a line graph (below) that displayed interactions, interaction rate, post count, and followers. Based on the last seven days, we found that the most engaged tweet out of the six tweets she has released in our specific time frame is the one featured below:

@ladygaga Interaction Rate  (last 7 days)

 

This tweet had .08 engagement rate with 61,348 likes and 7,452 retweets.

We learned that the trending topic, A Star Is Born, was successfully promoted by Lady Gaga by using the hashtag, #AStarIsBorn. This relevant content is both promoting her movie and the soundtrack that are topping the charts.

For Twitter Advanced Search, we used All Of These Words “Lady Gaga,” None of These Words “Bradley Cooper,” and These Hashtags “#AStarIsBorn” and the Dates Chosen “10/21/18-10/28/18.”

View post on imgur.com

 

We chose these Boolean Search criteria because we wanted the tweet to be about Lady Gaga, including the hashtag of her movie, but excluding Bradley Cooper, who also had a lead role. This returned a high number of tweets, including the highest engaged tweet we featured. 

The engagement criteria we first set in TweetDeck was 100 retweets, 100 favorites and 100 replies, in order to see which tweets were returned. We found that we needed to gradually set the engagement parameters higher, and ended up with 5,000 retweets, 50,000 likes and 1,000 replies in order to filter out the tweets that weren’t trending. This is also how we found which tweet garnered the most engagement.

Overall, we found that A Star Is Born still remains trending three weeks after its release. The movie’s soundtrack has dominated the top hits charts around the world, with the song Shallow being the number one song in the United Kingdom and Australia.

 

Jessica Beyer, Amanda Boyd, Victoria Giannola, Catherine Leffert, Sam Ogozalek

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