Influencer Growth
I started this semester off with 581 Twitter followers and ended with 645, an increase of 64 followers. While the follower increase is respectable, I was hoping to gain more followers than I actually did. I think I saw the biggest follower increase when tweeting about something with a trending topic or weekly popular hashtag, like #FollowFriday.
For Klout, in ninety days, I saw an increase from 55.5 to 65.41, so about ten points. I feel part of the increase was due to adding my Facebook profile to my Klout account, which I had not done originally.
Top Ten Tweets
According to Twitter Analytics, these are my top ten tweets from January 25th-April 24th, 2016.
1. This was my most influential tweet mostly because I mentioned @SyracuseU, the university account which has over 50,000 followers. The SyracuseU account retweeted me enabling the tweet to garner over 30 favorites.
Impressions: 6, 367
Best study spot on campus. @SyracuseU #Panaschi pic.twitter.com/IFbLRUM02j
— Gabriella Rusk (@GabriellaRusk) March 3, 2016
2. The second most influential tweet was also in large part due to getting retweeted by the author, Brad Meltzer who has close to 50,000 followers and is verified on Twitter. It was also a part of a popular hashtag. Goodreads, the social media website dedicated to connecting readers and enabling them to write their own book reviews, was celebrating the milestone of 50 Million Book Reviews with the hashtag, #50MillionReviews. That, in conjunction with Brad’s retweet, is part of why this was such a top tweet.
Impressions: 2, 750
My first @goodreads review was @bradmeltzer's 'The Inner Circle'. #50MillionReviews https://t.co/3oSwLrtM7O
— Gabriella Rusk (@GabriellaRusk) April 6, 2016
3. When I was working for CitrusTV Sports to cover a men’s basketball game, I had looked on Twitter before and saw that the Otto’s Army account was promoting the celebration of its birthday. So, before the game, I quickly went over to the student section to snap a photo. While not the best quality, the Twitter account I mentioned retweeted me and so did a few alumni. I also think including the party hat emoji helped to catch the eye of Twitter users.
Impressions: 2,036
Party hats in honor of @OttosArmy's birthday! #HBD 🎉 pic.twitter.com/ZDRt1yr7is
— Gabriella Rusk (@GabriellaRusk) February 11, 2016
4. This next tweet I think was influential just from the nature of the content. Many Twitter users will pause scrolling their timeline to look at something that is free or only listed as 1 dollar. By quote-tweeting (instead of retweeting) and adding the hashtag myself, I was able to receive traction on the tweet as well as spread the word about the dollar sub day.
Impressions: 1, 367
This Thursday, $1 dollar subs. You're welcome. #JJDollarSubDay https://t.co/uvP7ug6zlg
— Gabriella Rusk (@GabriellaRusk) April 18, 2016
5. This tweet also received a lot of engagement because of a popular hashtag, #MySiblingIsWeird. In hindsight, I would have put a period before replying to Jimmy Fallon because that would have placed my tweet into my followers timelines that do not follow Jimmy Fallon. My brother also retweeted it, so his followers were able to see the embarrassing photo of him I shared with the Twitterverse.
Impressions: 1, 156
@jimmyfallon #MySiblingIsWeird because sometimes @NicholasRusk takes naps on the tile floor. #NHsmc pic.twitter.com/pCoEb65KCa
— Gabriella Rusk (@GabriellaRusk) March 7, 2016
6. This tweet was one sent on a particularly cold, snowy Syracuse day. It was sent more as a mockery to the University as I watched several students fall on the unplowed sidewalks to get to classes. I did not include any hashtags or media whatsoever, but because of the timeliness and the questionary attitude of the tweet, it received several retweets and favorites.
Impressions: 1, 061
What will it take to have cancelled classes? How dangerous does campus need to become? To what lengths must students go? When will it end?
— Gabriella Rusk (@GabriellaRusk) February 16, 2016
7. I’m not sure why this tweet was quite as successful as it was. Yes, I had an image and it was retweeted by a popular account, but I wasn’t actively seeking engagement on the tweet or looking for retweets. I think part of the reason it was successful is because I was the very first in our spring break class to post and use the hashtag #SULA2k16. Because I was first, I received more engagement than others from those following our trip on the class hashtag.
Impressions: 958
Seats about 17, 500, the Hollywood Bowl has housed many great performances since the 1920s. #SULA2k16 pic.twitter.com/I8Q7s5aq4Y
— Gabriella Rusk (@GabriellaRusk) March 13, 2016
8. While covering Syracuse in the Final Four, I sent several tweets and gained a lot of followers because of my access to the team and because I was getting constantly retweeted by the CitrusTVSports account. I had posted all of these photos individually, but when all the excitement was over I put together a picture collage to wrap up the night and it received engagement given the notability of the pictures.
Impressions: 955
The thrill of victory. Syracuse cutting down the net after a 68-62 win over Virginia. #FinalFour pic.twitter.com/snVZQmmtQj
— Gabriella Rusk (@GabriellaRusk) March 28, 2016
9. This tweet was actually one of my very first Twitter assignments for this class. Sharing a photo of “in-real life” social media, I mentioned the @CitrusTV Alumni wall, which graduating seniors sign the week of gradation. We only started it last year at CitrusTV, but I am hoping one day the wall will be covered in signatures.
Impressions: 923
In-real life social media @CitrusTV! The #CitrusTVAlumni Wall, which I'll sign in less than four months 😳 #NHsmc pic.twitter.com/Rptb3rPMhd
— Gabriella Rusk (@GabriellaRusk) January 26, 2016
10. This final top tweet follows a similar trend to a few already listed. This article and message about removing the word “just” from working women’s vocabulary is very important to me. I tweeted out the article and tagged the author. She proceeded to retweet me which provided even further impressions on the article, which had been published back in the summer. I also included a few common hashtags: #business and #workingwomen which are pretty searchable.
Impressions: 862
Forever important #business advice for #workingwomen from @chep2m. 'Just' give it a read. #NHsmc https://t.co/Zs8oXfpuuG
— Gabriella Rusk (@GabriellaRusk) March 23, 2016
Ultimately, the tweets that were deemed top either because they included a popular hashtag, some form of media, mentioned a popular account, or had all three elements. There is no question that the more engaging tweets enable Twitter users to reply or share their own opinions as well. Ironically, only one of my top tweets is from a class Twitter assignment.