Influencer Post

Posted on by Molly Garrity

The following tweets and posts were some of my most popular and garnered the most engagement over the course of the semester while I was enrolled in Newhouse’s Social Media for Communicators course. While some were assigned, others were creating just by myself. Enjoy!

1,564 impressions, 293 Media views and 47 total engagements, engagement rate 3.0%

I think this was because it was very topical, as the hearing was happening as I was tweeting.  I also think my use of rich media and inclusion of the #Zuckerberg hashtag contributed, as well.

 

576 Impressions, 35 Total Engagements, Engagement rate 6.1%

This tweet was assigned as part of a #slacktivism or #clicktivism post. The inclusion of the link to the company’s site as well as their username probably helped this tweets engagement, along with it being educational and helpful.

 

1,795 impressions (263 organic impressions, 1,531 promoted impressions), 95 link clicks

This tweet has my highest number of impressions, which is unsurprising because I promoted it through Twitter ads. My ad spend of $5 didn’t last very long, but it was definitely worth it for the engagement I got on my Imgur post.

 

608 Impressions, 10 Total Engagements

I wish I could see the click through rate to the NYT link, but since it is a quote tweet, I am unable. The webcard for the tweet included rich media which is why I believe this tweet did well.

 

324 Impressions, 17 Total Engagements

This tweet received engagement because it wasn’t just a poll, but it was topical as it was published about Meryl Streep’s reactions during the most recent Academy Awards.  I think it could’ve done better if I used the #Oscars hashtag or something similar.

 

729 Impressions, 49 Total Engagements

I think this tweet that I also published during the Academy Awards found a higher level of engagement because of the hashtags I included. The striking graphic definitely helped too. During my future awards show live tweets, I will remember that a hashtag is immensely helpful.

861 Impressions, 21 Total Engagement

This tweet did relatively well because it is relatable for many SU students. The funny GIF also helped increase my engagement. I think this is a good example of a meme-like tweet, something I hope I can create to go viral one day.

 

428 Impressions, 15 Total Engagements

This tweet was assigned for the #Voice project, where we emulated the voice of someone we admired on Twitter. I’m obsessed with NPR and podcasters, so I used them and their critics’ voices to craft this tweet which found engagement among my equally obsessed followers.

 

518 Impressions, 30 Total Engagements

This tweet wasn’t assigned for class, but I found great engagement with it among my followers as it is about the title song from Call Me By Your Name, a much hyped-about movie that many of my followers loved.  If I were to tweet this now, I would’ve tagged the artist of the song, the movie, and NJ Transit in the hopes of being retweeted and getting more engagement. I think many millennials related to this tweet because of the viral success of the movie.

 

this byChloe salad was so deserving of all the hype 💯🔥 #NHsmc

A post shared by Molly Garrity (@mollymariegarrity) on Mar 20, 2018 at 10:15am PDT

Finally, this Instagram post received the most attention out of all the posts I published on my new Instagram account. Many NYC foodies engaged with it because byChloe. is a very popular restaurant featured on social media frequently. I think tapping into communities like NYC foodies is helpful in the search for higher engagement rates, so I probably should’ve used more hashtags to attract them to my posts. I also think the composition of the photo encourages people to click on the picture and even like it because it is colorful and appealing.

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