Gizmos, gadgets, widgets even doohickey. What’s next? There are so many catchphrases for innovative tech in social media today. SO, let’s face it, the public fascination with tech is on the up and up. Sorry to say, but I don’t expect that to change anytime soon. I aim to use this public fascination with tech + positive emotion to bring about a new wave of viral content.
First, by trying to understand how to effectively reach my audience, I may be able to understand how to mix these two key elements to teach the wonders of my Hover-board Hovel Shovel & ToolKit in the best way.
Electric sports cars, drones, AI management systems and robotics are just but a few tech categories that social media shines its spotlight on. Each is a different type of tech, but each are dispersed through digital web by the much of the same digital strands; such as: shares, likes, tweets, re-posts, hearts, hashtags, upvotes and yes surprisingly, still even emails.
For a graph on who the content sharing kings of the internet are click here. Just a heads up, Facebook is a well established proving ground for putting the ‘viral’ in viral content.
For now, lets accept the idea that Crowdfunding (the art of raising capitol for ideas, plans, and inventions (tech included) is a prime example of viral content (i think so) sparked by budding user approval rating marked by shares on social and donations.
There is no obligation or requirement behind you making these choices, its the aesthetic design, the meaning grasped, and the feelings you take away that garners success. This doesn’t mean every idea launched is a success story and goes viral. The key to my success is incorporating pathos.
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The ground beneath Viral Content is paved in Pathos, Ethos, maybe even some Logos.
Aristotle is the guy behind those funny words. Aristotle studied the mind and human interactions between each other, among other things. Quick question: What is social media composed of? . The medium may change but person-to-person interactions remains much the same then as it does now. Reaching viewers and having your content go viral means triggering one if not all parts of persuasion.
Pathos: the emotional or motivational appeals; vivid language, emotional language and numerous sensory details.
My Viral Niches To Play Off: Humor and Tech
So what do I can I use to best position myself? Why use some well placed humor of course! The art of comedy is a part of human culture. It never ceases to exist or slow down. Back when the Internet was young, all messaging were solely text-based . That didn’t stop emoticons from being born with the help of a poor physics joke. Humor as stated below is a component of pathos, who knew?
The same goes with tech. In my personal viral challenge, I am using a relatively new piece of technology that most individuals may have heard about but yet to experience. It is youthful, different and doesn’t seem to fulfill much actual purpose. So its perfect for becoming viral right?
If you have any ideas on how to better become viral, please leave your comments below.
How it Goes Viral
Through tweets, re-tweets, shares, likes and views the ‘Hover-Board Hovel Shovel and ToolKit’ will be dispersed all across the net.
Repeatedly bringing the content back to the front-page of social media while maintaining a edge of humor, will increase the chances of reaching interested members of the social media audience.
- Maintain positive pathos (emotions and feelings) continuously through social media marketing campaign
- Facebook and YouTube are the most common distributors of shared content on the web. Use them.
- Publish during peak hours of social media activity. Through the succession of 7-10 future posts, a dedicated individual garner attention
- Maintain Visual Appeal. Give people an image or video of your work.
- Re-Tweet and Re-Post Old Content
- Use the element of Surprise
- Stay Original and Stay Positive!