NHsmc Influencer

Influence:

At the start of this course I had zero followers on twitter. That gave me an easy build because anything more than zero was growth. I am ending the course with 22 followers which is a 100% increase. I am not great at math honestly and I am not quite sure how to multiply with zero but building 22 followers in just a few months was pretty impressive to me!

My Klout score went from a 28 to a 3o. Again, I don’t completely understand how klout works, but going up two points in just a few months seems like good progress.

I think if I had to redo this class and grow my network again, I would try and engage with more attainable people. There are people I could have tweeted to grow my influence, but I instead interacted with people I already knew which didn’t give me much of a chance to grow. I am happy by what I produced in followers and klout because any growth is good growth!

Execution:

Coolest teacher ever award goes to @jmgrygiel for letting us livestream Mark Zuckerbergs' testimony on the #cambridgeanalytica data scandal during out #nhsmc class!

— Sydney Feinberg (@sydneyfein) April 11, 2018

Impressions: 216

Total engagements: 7

This tweet thrived for clear and obvious reasons. The tags! The use of tagging both @jmgrygiel and using the hashtag definitely drew people to this tweet. It was also a trending hashtag at the time, so people were looking for content on the subject. Using trending hashtags and topical content definitely drives engagement and keeps the tweet relevant!

It's weird because #googletrends is telling me @Doritos were most relevant during the #superbowl, but they are ALWAYS relevant in my book #nhsmc pic.twitter.com/Gp6AmdODnV

— Sydney Feinberg (@sydneyfein) March 4, 2018

Impressions: 506

Total engagements: 28

This post performed extremely well, and it has everything to do with my use of hashtags and tagging. The way that I used these elements drew people to my tweet and got them engaged. The humor in the post also helped, especially since charts can be slightly intimidating sometimes. All of the tags led to this being my most successful tweet!

Last week me and my friends had a blind cake test with cold boxed vanilla and chocolate cake to see if they could tell the difference … do you think you could? #nhsmc

— Sydney Feinberg (@sydneyfein) March 4, 2018

Impressions: 154

Total engagements: 6

This post was one of my favorites! While the numbers for impressions and engagements are still lower than I would hope, I was very delighted that 7 people took part in my poll! I think if I had to do a poll again I would definitely include more hashtags and maybe center it around brands that I could tag in order to drive engagement.

If you are always looking for fun celebs to follow here are my top three picks: @chrissyteigen @JohnMayer @BusyPhilipps

This is how they make me feel:https://t.co/vqRSIQ02CK pic.twitter.com/F9uCgyGmjS

— Sydney Feinberg (@sydneyfein) February 19, 2018

Impressions: 1o6

Total engagements: 19

This post is what I will refer to as the lull of my semester. I only received 106 impressions for what I thought to be quite a good post. While it is on the lower side, it is still in my top 10 for engagement. This showed me that numbers aren’t everything and sometimes it is just about enjoying the content rather than focusing on the numbers.

*goes to LA once* has enough pictures for a lifetime #NHsmc pic.twitter.com/RwaonWdzS1

— Sydney Feinberg (@sydneyfein) February 12, 2018

Impressions: 312

Total engagements: 19

This tweet was a collection of photos and I think that is why it did so well. The use of media here definitely boosted the popularity and interest in this tweet because people love engaging content. The photos drew people in, and the caption made them giggle a little. Using engaging hashtags probably would have helped this tweet even more.

Me when @ChipotleTweets says guac is extra:#Nhsmc @BrunoMars pic.twitter.com/6Cu7M8VpkW

— Sydney Feinberg (@sydneyfein) February 6, 2018

Impressions: 324

Total engagements: 18

Media Views: 70

This tweet was one of my favorites. The gif was created by me, and I was actually listening to Bruno while walking by chipotle and that is what inspired the tweet. I think it got such high engagement and impressions as well as media views because people love Bruno and chipotle so the combination of the two and the accurate tagging definitely boosted the tweet.

Have been a loyal Apple Music user since the beginning, always knew it would overtake spotify #nhsmc #AppleMusic https://t.co/i6BzN3ayiW

— Sydney Feinberg (@sydneyfein) February 5, 2018

Impressions: 391

Total engagements: 6

This tweet was very interesting to me because the impressions were so high, but the engagement was on the lower end. I think that is because I got one retweet so I was able to reach more people, but not necessarily engage them. I also think that this tweet got a lot of impressions because of the content. It is my opinion and people are always trying to seek out other opinions online.

I'd like to thank @emilykellman for the late night snack … I wouldn't be here without you … well I
probably would because I would have just eaten something else but I am happy I'm with you #nhsmc #voice @chrissyteigen pic.twitter.com/A96d5PNaqL

— Sydney Feinberg (@sydneyfein) January 31, 2018

Impressions: 331

Total engagements: 31

This tweet is meant to be in the voice of Chrissy Teigen, and I think that is why the engagement and impressions are so high. The week of this tweet she has tweeted an almost identical tweet. The concept definitely drew people in, and I was happy to get three likes!

Like mobile ordering… but in real life! #NHsmc pic.twitter.com/GfmwRu66bG

— Sydney Feinberg (@sydneyfein) January 23, 2018

Impressions: 270

Total engagements: 34

This was my first tweet and I think that it got so much traction because of how people could relate to the content. The media is a photo of the actual line at Starbucks, and I make a joke about mobile ordering in real life. It is a caption and a concept that people can relate to! The impressions and engagement on the tweet are impressive and the two likes are great!

#springbreak in NYC #nhsmc

A post shared by Sydney Feinberg (@sydneyfein) on Mar 19, 2018 at 7:30am PDT

I decided to include one instagram because it is actually my only instagram that received any likes. It was also my first instagram on the test account I created for class. I think that it did so well because of the hashtags! Looking back and moving forward I definitely see how powerful hashtags can be, and how much they can influence a post. The single spring break hashtag definitely made a big difference for this post.

Overall:

Looking back on this course I have definitely learned more than I would have imagined. My biggest takeaways will be the power of engaging hashtags, how important it is to tag the right people, to always engage with other accounts in order to draw engagement towards my own and so much more! I loved getting more familiar with twitter and instagram in this class and I can’t wait to use my knowledge in the real world!

Newhouse

SOCIAL MEDIA

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