NHSMC Influencer/Top 10 Tweets of Spring 2018

Posted on by Nicole Williams

I came into this course with a new Twitter account, after being inactive on my old account since high school. In addition to class assignments, creating a new account was a steps towards establishing a professional social media presence for myself. I began the semester with 0 followers and ended with 106 followers, thus achieving an 100% growth rate. In addition, my social media Klout score increased from 28 to 34 based on my tweets and activity. The increase in both my klout score and Twitter following is due to my efforts to thoughtfully engage with companies and post creative content.

Top 10 Tweets

 

  1. Use a trending hashtag and include a deep link to start a conversation

Analysis: By forming the connection between a trending hashtag #LoveYourPetDay and a nationally-known animal rescue, this caught @PAWSChicago attention; they retweeted this because it was relevant to their content. The use of 2 forms of rich media, in addition to popular emojis, also helped increase its organic promotions and made it my most viewed tweet of the semester with 2,099 total impressions.

 

2. Engage with an influencer with you want to connect with

The CEO of FCB Global was someone I wanted to connect with, but unfortunately did not have a Twitter. To get the company’s attention instead, I tweeted a link to an editorial Murray wrote that was trending on Ad Age and received a retweet from @FCBGlobal. I could have used a few more hashtags to further promote this organically, such as #diversity, #creativity, etc. This tweet received 1,357 impressions overall.

 

3.  Follow Friday

One mistake I made with this is that I tweeted it on Monday after #FollowFriday, so going forward I want to make sure I use hashtags like #FollowFriday, #ThrowbackThursday, on their actual days in order to receive the maximum reach and impressions. However, two of the accounts I mentioned (@Secret_LDN and @aladyinlondon) favorited my Tweet and @aladyinlondon replied and thanked me for mentioning her. This was my first conversation with someone outside of our class. Also, the use of rich media also helped the tweet gain organic impressions.

 

4. Viral Content Challenge Meme-Uber Driver

 

Since my promoted Twitter web card partially cut off the text of my meme, I tweeted it out organically and posted the link through Imgur to generate engagement from my followers and the subjects, @Uber and Bachelor contestant @DiggyMoreland in hopes that they would favorite or engage with the Tweet. While @DiggyMoreland did not, this tweet received 2 retweets, 3 favorites, and my meme received over 5,000 views on Imgur.

 

5. Periscope Challenge

Promoting our periscope challenge on Twitter helped us receive over 10 hearts on our challenge. In order to generate more engagement, I could have mentioned the Manny’s twitter account or tagged it in the location to drive more traffic to the store, or used a few more hashtags such as #TShirtChallenge, #BleedOrange, #mannyssyracuse, etc.

 

6. #ICYMI Post

My ICYMI received 472 impressions, but only 1 favorite among my followers. Making #ICYMI a hashtag so it could be in the trending category could have generated more engagement.

 

7.  Google Trends

 

My Google Trends tweet also gave me an opportunity to engage with another student in the class, Katelyn, as well as our TA Lillion (443 Impressions).

 

8. Twitter Poll

One improvement I would make to this tweet is adding more hashtags, such as #TimesUp, #GetOut, #JordanPeele, etc., in order to contribute to the conversations about specific moments during the Oscars (430 impressions).

 

9. Connect with an influencer/Tweet about an issue you care about

The CEO of Glossier is someone I’ve always admired as an aspiring business executive and female role model. She recently participated in a campaign for gender equality that was trending on Twitter, so I reached out to her in hopes that she would respond with a favorite or like. Formulating the tweet as a question could have generated a response from her and/or more engagement.

 

10. Zuckerberg hearing-rich media tweet

 

Zuckerberg’s blank face was already a trending meme circulating on Twitter, so I thought I would use the meme and add my own caption that fit with his facial expression. While the tweet only had 337 impressions, I had high engagement with 1 retweet and 4 favorites.

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