Objective: To engage with my Twitter audience and create content to which they can relate To build my brand and following by attracting more followers To have this content spread across multiple forms of social media with the help of engagements To make this meme go viral To elicit positive emotions from the content View […]

The Struggle of Not Doing Dishes The main objective of this campaign was to make a meme that I created go viral.  This objective was measured by if I could reach the mark of 30 engagements. Overall, the campaign was an impressive success.  As you can see below, the Imgur meme received 708 views.  The Twitter Webcard […]

Objectives: Twitter ads objective – website visits Connect with college students and young adults through the common experience of needing to cook for yourself, but not having enough time (or willpower) to do so. Drive likes and retweets of the Twitter card – this allows young people to share their “college culinary experience” with one […]

Objective To create entertaining buzz surrounding the week leading up to Election Night 2016.  To get more millennials joining in on social media conversations surrounding politics and the election, in a fun, playful, and relaxed manner Encourage sharing on different social media platforms Arouse resonance and evoke laughter as many Millennials are exhausted with the […]

Objectives: Attract fitness fanatics Attract animal lovers Encourage sharing on multiple social media platforms (i.e., Facebook, Twitter & Instagram) Evoke positive emotions and responses Meme Used: There are steps to take before cheat-day… Thanks a lot bae Sample Tweet: Check out my #fitness and #puppylove combination in my original #meme! #NHsmc 🐶🍕💪https://t.co/wTYMppPNMn — Suzanne El […]

Because this campaign took place at the very beginning of December, I thought it would be a fun idea to make a meme showcasing the debate people have whether Christmas should be celebrated before or after Thanksgiving. Objectives: get as many engagements on my personal content as possible create a community and discussion about the […]

Making a meme go viral is hard… except for when it isn’t. Without universally appealing and hilarious content, this week I learned how hard brands and other content creators work to help their images take over the web. The Objective: To have the Drama Queens meme go viral. To gain views in a medium saturated […]