In a day and age that demands immediacy, getting the attention of the consumer is becoming increasingly tricky. The window of opportunity to grasp the consumer eye is perpetually closing, so marketers are having to spread themselves out thinner and further than ever before. Television and radio advertising isn’t close to half the battle anymore, […]
Read more "How sports teams are best marketing themselves"How do marketers and advertisers get our attention? The best answer – it depends. It depends a lot of things – the medium, platform, the content, the way it’s delivered, and most importantly, the consumer. For this blog post’s sake, the medium I’ll focus on is the Internet. The platforms will be Facebook, Twitter, YouTube, […]
Read more "How Marketers and Advertisers Get Our Attention"The skip button, the little x at the top left and the mute button; all of these things are ways people ignore ads. But a few brands and advertisers are figuring out how to make an impression and engage with consumers. In the social media world it’s hard to stay relevant to your consumer, there […]
Read more "Let’s get Engaged"Social media. Two words, endless formats. Does it consume me? If I had to answer honestly, I’d lean towards an embarrassing “yes.” I’ll admit it; as if it’s not already obvious from the way I spend my time. Here’s a look into my average day: wake up, check Instagram, shower, check Facebook, go to class, […]
Read more "Only Some Advertisements Really ‘Get Me’"Just like we have found in class that social media is everywhere, so is advertising. Literally- everywhere. From where I am sitting in Café Kubal I see at least 20 examples of advertising- the Nikes that the girl sitting next to me is wearing, the People’s Choice container that my neighbor to the left is […]
Read more "#PayAttention"Competition for consumer attention has become more of a battle today than ever before. There have always been thousands of companies advertising their very similar products and services across different media platforms, but today they are not the only ones putting out content. User generated content—whether it be for marketing or personal purposes—is more popular […]
Read more "Got Me"Gaining and retaining attention of media consumers can be a hard task in a content-swamped world. Whether it is online media, television, magazine and newspaper advertisements, or billboards on the side of the road, attempting to connect with an audience and having that audience understand your product can be daunting. Because there is so much […]
Read more "Grabbing Viewer Attention in a Content-Heavy World"According to the website sjinsights.net, studies have proven that the average person can see between 3,000 to 20,000 marketing messages per day. However, only a handful of ads have the ability to capture our attention, keep us wondering, or evoke some sort of emotion in us. For me, ads that contain striking visuals, or promote message […]
Read more "Striking Visuals and Creativity"By Pad, Rebecca, and Juli In our presentation we discussed two different theories, the cultivation theory and the gatekeeping theory. The cultivation theory was birthed out of the idea that television shapes the audience view of social reality. The gatekeeping theory is the idea that a social system decides what knowledge a public space will […]
Read more "Cultivation Theory & Gatekeeping Discussion"