I made a Twitter account for this class. Before, I was intrigued by the mysterious culture but halted off joining because I was intimidated by the sheer size and popularity of it. Something about joining this huge, diverse community and starting from scratch, not knowing what the untold rules were was definitely a considerable barrier. That said, I’m glad I got the experience of being forced into Twitter, not only as a lurker but as a participant.
At the very beginning, my Klout score stayed in the 15 area. It stayed there, getting a few bumps every now and then. In March I got my first big jump from 17 to 27, and then again in April from 31 to 40, where I peaked.
I’m still far from an active user. With a grand total of 30 followers and averaging less than two tweets a week, I can’t say I’m much of a Twitter-er. But it’s still nice to think that its not something hard and it’s a tool I could use whenever I want.
Top 10 Tweets
10.
How teachers post without using a smartphone #nhsmtp #socialmedia pic.twitter.com/WH9HvWnx5h
— Rafael Refojos (@RefojosRafael) February 2, 2016
Part of an assignment to look for social media outside of the Internet, I passed by this door with a note one it. It reminded me of how we leave notes for people, often strangers, to read on Twitter.
Impressions: 118 Engagement: 2 Engagement rate: 1.7%
9.
Morning. Coffee.#NHsmtp pic.twitter.com/Lmk9Gc9Odb
— Rafael Refojos (@RefojosRafael) February 12, 2016
Who doesn’t like a good coffee in the morning? Especially in grad school. For this tweet I wanted to make a gif that represented how hard it is to wake up early on a Friday to get some schoolwork done.
Impressions: 151 Engagement: 8 Engagement rate: 5.7%
8.
Kinda wish I was on a beach but at least #SpringBreak gave me some time to sit down and work on some music#NHsmtp pic.twitter.com/1sQbNcaTMO
— Rafael Refojos (@RefojosRafael) March 17, 2016
Sometimes vacations happen in front of a computer. Writing and arranging music helps considerably in those occasions. Also, here’s a shameless plug to my Soundcloud.
Impressions: 151 Engagement: 8 Engagement rate: 5.7%
7.
Oddly satisfying ad. #smooth move, @Klarna #NHsmtphttps://t.co/bQgdE2rZ5T
— Rafael Refojos (@RefojosRafael) April 2, 2016
This was the first time I tried tweeting at a brand and the first time a brand responded. Having had Twitter only for a few months it was a bit bizarre. But in a good way.
Impressions: 233 Engagement: 18 Engagement rate: 7.7%
6.
Feeling #artsy ❄️#winter#voice #NHsmtp pic.twitter.com/H4xDQb4NjF
— Rafael Refojos (@RefojosRafael) February 10, 2016
Living the vast majority of my life in a small island in the Caribbean, snow is interesting to me. I also wanted to test out the slow-mo camera on my phone.
Impressions: 141 Engagement: 12 Engagement rate: 8.5%
5.
The end of an era. Curious to see how @DosEquis moves forward without him.#AdiosAmigo#NHsmtphttps://t.co/JXzaCA7rkM
— Rafael Refojos (@RefojosRafael) March 9, 2016
The Most Interesting Man in the World campaign was arguably one of the most important campaign of out time by virtue of its popularity and how universally liked alone. When news hit that the Dos Equis campaign was to come to an end I felt it my duty as an advertising student to comment on this historical event.
Impressions: 197 Engagement: 10 Engagement rate: 5.1%
4.
🎂
Branded tweets. Branded tweets everywhere.#NHsmtp#HappyBirthdayYourMajesty https://t.co/T9VxUZiOBF— Rafael Refojos (@RefojosRafael) April 21, 2016
Another event of historical importance: Queen Elizabeth II’s Sweet 90 (is that a thing?). Many brands took to Twitter to celebrate along with the Queen.
Impressions: 297 Engagement: 9 Engagement rate: 3.0%
3.
Winter is weird.#Boricua in #Syracuse#NHsmtp pic.twitter.com/uJEBdf8jRE
— Rafael Refojos (@RefojosRafael) February 16, 2016
Again, I wanted to capture how interesting the idea of flakes of frozen water falling from the sky and accumulating on the ground was to Puerto Ricans. I didn’t know that water froze around branches like that.
Impressions: 534 Engagement: 18 Engagement rate: 3.4%
2.
#Earthday is just around the corner 🌳🌳
Spread that word.#NHsmtp#ThinkForestshttps://t.co/HIljzuz8ly via @YouTube— Rafael Refojos (@RefojosRafael) April 14, 2016
I think that this particular tweet was successful because I incorporated a lot of different elements into it. Media, a relevant hashtag and tree emojis harmony.
Impressions: 250 Engagement: 12 Engagement rate: 4.8%
1.
Now this is a reaction I can get behind.#FacebookReactions #NHsmtp https://t.co/2W8kSEBzjA
— Rafael Refojos (@RefojosRafael) February 24, 2016
Apparently the Facebook reactions news was really big on Twitter. Just by using the hashtag at the right time I got more than twice the impressions that my second-best tweet got. Crazy.
Impressions: 627 Engagement: 10 Engagement rate: 1.6%
I have never seen that GIF before and if that is how you make coffee every morning I don’t know how you do it, I would be a zombie and probably set the house on fire.