Let’s face it, we live in a society that is full of viral content. From YouTube videos such as the ALS challenge to meme’s centered around Alex from Target and grumpy cat, they all have one thing in common: they evoke emotion. With this insight I developed after a personal analysis of viewing a wide variety of social media content, I finally knew what I wanted to make go viral, Art. Whether it’s contemporary, modern or a 3D sculpture piece, art is developed based upon a certain emotion or perspective on something. The viewer of the piece has the ability to develop their own perspective based upon the emotions or feelings it brings to them.
For my viral content, I chose a photograph I took of street graffiti art. When I first saw this graffiti mural, I was in awe. An array of colors and patterns that ranged from what appeared to be doodles on a large scale to abstract photos of iconic scenery. Not knowing who actually created the original piece added a level of interest to me because I had free reign to interpret what the artist’s reasoning for developing such an abstract mural was. This photograph has the ability to go viral because people enjoy to discuss art because there is no right or wrong interpretation. Also, it is a unique and abstract piece that has the potential to capture the eye of most who view it.
For my campaign called “Overlooked Beauty,” an attempt to get people to realize the often overlooked things in society as unique and beautiful, I have posted my pin with the phrase “find beauty in the simple things.”
It is my objective to capture those who are spunky, intrigued by unique design, or just like abstract things. This liberal piece of art will attract people deemed to be cutting edge and mainstream. Complex print and bold designs that make a statement are quite popular in today’s society so I hope to attract the eye of those who are on board with this trend.
My content strategy derives from research obtained from “Very Pinteresting” and “Social Media Demographics to Inform a Better Segmentation Strategy.” The typical Pinterest user has an annual income of $100,000, spends 3 hours on this site, and is between 18-34. They typically engage with the brands Nordstrom, Whole Foods, and West Elm on Pinterest. These statistics work to my benefit considering the brands they often have contact with are quite high end and elite. Consumers that like products from these desired stores are more likely to have a greater understanding for art. 68.2% of people that use Pinterest are women. Considering the image has been posted for all to see, I’m hopeful that females of these criteria will engage with the work. Based upon the fact that my followers on this social media platform are between the average age demographic of the site, I think that my work will generate many ‘repins.’ I will promote my pin using a variety of captions on Twitter as my social media platform. 18-29 year olds are the typical demographic of Twitter users and to my benefit, majority of my followers are in that age range. In addition, 30% of Twitter audiences have graduated or are in college which also represents my social media platform following.
To further read about my ‘Overlooked Beauty’ campaign, check out my marketing plan and budget!
