Abstract: Many older communications theories and frameworks can be applied to modern advancements in how organizations, brands, and influential people communicate with one another. In this presentation, two theories (the Attraction, Selection, and Attrition Framework and the Psycholinguistics Theory)  will be examined and subsequently applied to the recent phenomenon that is “Social Media Influencers.” This presentation aims to prove that theories that were explored before the advent of social media in the early 2000s can still be applied to these advancements in social media and communications.