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Description: Begin today on any journey or challenge

I believe the card I have created will be viral in nature because I have done ample research on what influences content spreading widely and affecting the masses. I have also included elements of what I am most moved by on social media and willing to share with my friends and followers. I decided that I wanted my piece of content to evoke uplifting, positive feelings in viewers, emulate a story people can relate to and contain inspiration for how to push on in pursuit of success. Below I will further explain the theories surrounding why content with these elements tends to go viral, and why I think my card emulates these characteristics.

Content that evokes positive feelings in viewers is proven to be more popular among the masses. Particularly, articles that broaden knowledge and mindset through a positive message are more likely to go viral. That is part of the reason why I have chosen my content to include a very long staircase. It is meant to resemble the uphill struggles that everyone in life is faced with. It resembles that life is not meant to be easy, but humans have the inner strength and resilience to continue pushing through adversity. I think this message is extremely positive and has the potential to inspire others. It may even cause people to think back at the times they felt like giving up and pushed on, causing them to feel even more positive about their past personal accomplishment.

Secondly, I also think this piece of content allows anyone viewing it to relate it to themselves in a unique way. In other words, anyone can insert his or her own story into the broad message the picture evokes. This is important, and just as professor of marketing at the University of Pennsylvania’s Wharton School, Jonah Berger , has said, “People love stories. The more you see your story as part of a broader narrative, the better.” As I previously mentioned, almost everyone can relate to facing something difficult. For me, this staircase resembles my persistence with my rigorous schedule during the academic year. I take on a lot, and it could all get very overwhelming at times. However, looking at this picture reminds me that I have made it this far, and I am proud of my progress.

Finally, if people cannot immediately relate a personal story to the photo, it could inspire them to make some kind of change in their day, or life in general. Those who may feel defeated or helpless, for example, may find this photo will help get them out of a rut. There are various things that can make people unhappy, but whatever the reason, one inspiring picture, message or quote can surely inspire people to think more positively. That is why I chose to include the portion about a “light” at the end of it all. This represents the success that will come out of hard work and persistence, and perhaps a little unhappiness and struggle along the way. I will also always be accompanying my piece of content with relevant, motivational hashtags. I believe this will only bolster my message while increasing reach and engagement to those searching for these inspiring words and phrases.