The hashtag that I curated was #Starbucks. Holiday drinks are now available on their menu, along with their seasonal red cups. This year, the company decided to include thirteen different hand drawn designs to appear on these cups.
Can't wait for Christmas!❄️☃️🌨🎄 #snow #christmas #winter #starbucks @Starbucks pic.twitter.com/Dt2dPEsUEw
— Julia Hasch (@juliahaschb) November 12, 2016
… and here they are!! #RedCups #redcupsareback #starbucks ❤️☕️🎄 pic.twitter.com/9X18E9s4an
— Starbucks Westholme (@Sbux_westholme) November 10, 2016
Everyone is pissed at the lady ordering at #Starbucks cuz she won't get off her phone and is holding up the line. She keeps saying hold on
— Trevor Donovan (@TrevDon) November 11, 2016
Trevor Donovan is a famous actor who tweeted his experience at Starbucks and the annoying customer in front of him who was holding up the line.
#Starbucks CEO Howard Schultz wrote a letter to his employees about Trump's win https://t.co/a2VYaAF2XZ @Inc @bartielouscott
— Doug Cantor (@dougcantor) November 9, 2016
Schultz provided a letter as a reminder of optimism and acceptance of the democratic process.
Not hating the new #starbucks cup, especially because it stands for #unity pic.twitter.com/oNXeVt8knA
— Lauren Watson (@american_nom) November 6, 2016
The Starbucks green cups represent a symbol of unity for shared values and the need to be good to each other.
Took 25 minutes @Starbucks drive-thru in #MiraMesa! #starbucks, you need to address this. Chronic problem. #ShouldBeQuick
— Brian Marvel (@BrianMarvel) November 6, 2016
This customer took to Twitter about his recent experience using a Starbucks drive-thru and how it took way too long to get his drink.
Shelley – I really appreciate this post because it shows that a simple, not controversial hashtag can still show opposing views. Obviously the trending hashtags always end up with two sides, but I like that you took a hashtag about a brand and showed that something as ordinary as Starbucks still has “lovers and haters”. It also shows how people interact with brands on Twitter… it highlights how important it is for a major brand to be active on social media, engaging with customers who both like and complain about them.
I think the backlash Starbucks faced last year over the plain red cups highlights how deeply some simple traditions are for some people. I’s so interested by the way people have taken to Twitter to discuss the hashtag- everything from thoughts while in line for your morning fix to well-constructed arguments against the decorations adorning the holiday cup. This type of seemingly insignificant yet obviously powerful content is why micro blogs like Twitter are so powerful.
It’s hilarious to think that something as innocuous as “Starbucks” could be considered a polarizing topic on social media. For that reason, I think you nailed it on this one. I opened the post not knowing what to expect, but the cup argument is something so prevalent that it was a great one to pick for this blog post. I say this, of course, as I sip my #Starbucks, but isn’t it funny that #DunkinDonuts never has a trending Twitter conversation surrounding them? Great job!