Start the Influence Online: The Growth and Analysis of Personal Influence

Posted on by Ruochen Jiang

I started my Twitter account from about a year ago. However, I just use it browse some news and never engaged with others. So, I just have 4 followers until January 2018. By engaging with other people and using hashtags, I got 9 more followers, which is 225% growth. My number of my total followers on Twitter is 13.

I also have a growth in my Klout. When started it in January, my Klout score is 12.55. And it reached 22.90 in these 90 days. The growth rate is 82.47%. If the connect of Instagram and Facebook can be correctly shown in the Klout measure, the Klout score can be higher.

The use of the hashtags is very helpful to enhance the impression of Twitter. My highest Klout score was on February 23rd to 25th, results from the use of hashtag #ICYMI and sharing a link related to a luxury brand. The engagement rate also increased when I post pictures, especially when I highlight the key points. I think people are willing to read the selected content to save time nowadays.

On Instagram, hashtags are also important. Based on the context of Instagram, the positive content are more welcomed. I used the hashtag #inspire and gain some followers and likes from strangers. And the hashtag of a specific event also emerged a higher engagement. In addition, the use of location is also helpful. It looks like #lifelessons, #kitten, #food are the unfailing topics on Instagram. So I will use them in an appropriate situation without hesitation. The other thing is, something different occasionally can create the pluralistic follower list. I often share traveling picture on Instagram, but after I share the screen recording of the mobile game, I got many game players as my follower.

On WeChat (a social media platform which is popular in China), well-visualized picture and positive content will increase the engagement including likes and comments.

 

The following tweets/posts show my social media using experience from January to April.

1. This tweet is a review of the previous runway video. The impression of it is high, which is 527 impressions, but just with 3 engagements including 1 like. The use of hashtag helped to increase the impression.

 

2. The engagement of this tweet is a little bit higher (engagement=14, impression = 270). I post the picture to show my parking skill. By using the trending hashtag, more likes (likes =3) were gained.

 

3.This tweet is a screenshot of my LinkedIn page. I highlight my headline and tag Newhouse and got 6 engagements.

I’m proud to be a student here!

 

4. The highest link clicks (clicks = 4, impression = 183, engagements = 17) happened when I had this tweet. I tried to use Twitter Collage to make a heart shape by using four photos to cater to Valentine’s day theme.

 

5. This tweet is about the discussion related to profile pictures on dating app. Some opinion was shared and got some engagement (engagement = 6) by using the content-related hashtag.

 

6. I retweeted a news about a mobile game which is hot in China at that time. The impression (impressions = 195) of this tweet was high, but the engagement (engagement = 5) was not. I think if I had used the appropriate hashtag at that time, such as the name of the game or #frog, the engagement would be higher.

 

7. This is the post on Instagram. It was the post I got the most likes (likes = 37) on Instagram. I used the hashtag related to the conference I attended and the location. More photos posted was also helpful.

 

8. This post also used the strategies we learned during the class. The post contained an image with text looks good. And I got more followers after post this.

 

9. I tried to use a richer media in this post. So the engagement and the number of views (comments = 5, views = 64, likes = 17) are not bad.

 

10. I think after post this, I got more followers who would not follow me before. Some of the followers followed me after I posted this video is the game players, which might be different from my audience before. They might find my post via the hashtag. I got 6 new followers (comments = 5, views = 48, likes = 9).

 

In general, the use of the appropriate hashtag, positive content, and the well-visualized picture or video is good to use on Instagram. For Twitter, the sharing of the opinion and the connection with suitable topics and accounts are needed. Above is the what I learned from the class and social media practices.

 

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