Agenda Setting

The Social Advantage

In politics, there are two communication theories that are especially prevalent: agenda-setting and gatekeeping. The agenda-setting theory states that mass media have a significant impact on what people deem as important issues. Gatekeeping, however, describes the process through which media distribute information. If news was a physical entity, the gatekeepers would be those who open […]

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#FeeltheBern vs. #Jebcanfixit

Senator Bernie Sanders over the course of this year has managed to take himself from unknown Senator from Vermont to a frontrunner for the Democratic nomination.   Jeb Bush is quite the opposite, the former Governor of Florida, who was considered a front-runner when he announced his campaign, is now all but down and out. […]

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