Now more than ever, as soon as we take the last bite of that pumpkin pie at the Thanksgiving table, the Christmas season is upon us and that means one thing, shopping. The phenomena of Black Friday has truly gotten to a whole new level, especially with the introduction of Cyber Monday. #BlackFriday is finally […]Read more "The Many Faces of #BlackFriday"
The uses and gratifications theory (UGT) is a way of understanding why audiences use media and what they use it for. It can be applied to many areas of society from entertainment to news content. However, it’s relevance in social media cannot be understated; millions of people use Facebook, Twitter, Instagram, and countless other social […]Read more "Social Media Branding and the Uses and Gratifications Theory"