When people think about stories in the realm of the communications world, most think journalism. However, I like to believe that stories – good stories – can exist in mediums other than a newspaper in the world of journalism. So, to stay true to my advertising roots, I want to focus on stories being told […]
Read more "A Good Story Inspires"Marketing and advertising have always been dependent on consumers’ attention, but as we have transitioned into the media-based world in which we now live, this element of advertising has become even more prevalent. Every day, we view, create, and interact with an immense amount of content, particularly through social media, and in the midst of […]
Read more "Standing Out Among the Content Clutter"Advertising is the method of calling attention to a product, service, need or want usually through a paid announcement through a variety of platforms. In today’s day and age, advertisements are often seen as a nuisance and something most attempt to disregard. From the perspective of a student majoring in advertising, my take on ads […]
Read more "The Inside Scoop: How to Get One’s Attention Using Ads"