Competition for consumer attention has become more of a battle today than ever before. There have always been thousands of companies advertising their very similar products and services across different media platforms, but today they are not the only ones putting out content. User generated content—whether it be for marketing or personal purposes—is more popular […]
Read more "Got Me"Gaining and retaining attention of media consumers can be a hard task in a content-swamped world. Whether it is online media, television, magazine and newspaper advertisements, or billboards on the side of the road, attempting to connect with an audience and having that audience understand your product can be daunting. Because there is so much […]
Read more "Grabbing Viewer Attention in a Content-Heavy World"According to the website sjinsights.net, studies have proven that the average person can see between 3,000 to 20,000 marketing messages per day. However, only a handful of ads have the ability to capture our attention, keep us wondering, or evoke some sort of emotion in us. For me, ads that contain striking visuals, or promote message […]
Read more "Striking Visuals and Creativity"